NAWBO Renews Relationship with the Principal Financial Group
Together: Rising— NAWBO and the Principal Financial Group Working for Women Business Owners
(McLean, Va., March 18, 2008)—The National Association of Women Business Owners® (NAWBO®) is pleased to announce that the Principal Financial Group® is continuing its support of the organization. Through this alliance, NAWBO and The Principal® offer women entrepreneurs the resources and information they need to strategically advance their businesses.
The Principal will continue to serve as co-underwriter of NAWBO SmartBrief, a twice-weekly e-news summary for women business owners. NAWBO SmartBrief delivers the latest news for business owners via e-mail. Each e-newsletter contains important business news, commentary on hot topics, and information on NAWBO’s upcoming events and programs.
“NAWBO is delighted to continue its alliance with The Principal in their support of women business owners,” said Lisa K. Hickey, NAWBO’s president and CEO of Douglass Screen Printers. “Thanks to The Principal we are able to provide current business news and trends to the women’s business community through our NAWBO SmartBrief e-newsletter—a favorite source of information for women who are actively growing their businesses.”
The NAWBO corporate partner program offers corporations the opportunity to cultivate a relationship with the fastest growing segment of the business community—women entrepreneurs. In addition, alliances, such as the one with the The Principal, help NAWBO fund important initiatives that allow the association to deliver greater benefits to its members, including resources to help them grow their businesses.
“Entrepreneurs know what it means to be on top of their game. Many times they’re under pressure because personal performance will have a major impact on the success of the business,” said Michelle Swanson, assistant director, The Principal. “That’s where our partnership with NAWBO comes into play, giving women business owners the edge they need to achieve their goals, personally and professionally.”
About NAWBO: Founded in 1975, NAWBO propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO is still the only organization that solely represents the interest of women entrepreneurs in all industries. The organization’s mission is to strengthen the wealth-creating capacity of its members and promote economic development; to create innovative and effective change in the business culture; to build strategic alliances, coalitions and affiliations; and to transform public policy and influence opinion makers. Visit www.nawbo.org for more information.
About the Principal Financial Group: The Principal Financial Group® (The Principal®) is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $311.1 billion in assets under management and serves some 18.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.
Contact:
Shawn Taylor Zelman, szelman@nawbo.org
Brynn Slate, bslate@nawbo.org
703-506-3268
800-55-NAWBO
www.nawbo.org
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