Best Practice: Philanthropic Focus
Chapter: NAWBO Boston
Contact: Fran Dichner, fran@rlassociatesinc.net
Goal: To gain recognition in both the community and the media, NAWBO Boston has a philanthropic focus.
Implementation: Developing a philanthropic focus can be done by giving donations in the name of your corporate sponsors or guest speakers. NAWBO Boston reaches out to their community by getting involved in local charities and causes. They give “thank you” gifts to their speakers and corporate sponsors in the form of donations to Boston charities. They also have a Fashion Show/Auction with proceeds going towards the Women’s Breast Cancer Research Foundation and other relevant women’s charities.
Results: By having a philanthropic focus NAWBO Boston has found that it gives them an edge over other women’s organizations and sets them apart. Another benefit of this focus is that they have gained recognition in their community and have received more media coverage. They have also discovered that it is an excellent way to secure corporate sponsorships.