NAWBO Atlanta Book Club | NAWBO

NAWBO Atlanta Book Club

Wednesday, August 15, 2018 - 7:30am9:00am
Panera at the Perimeter
4531 Olde Perimeter Way
Atlanta, GA 30346
United States

NAWBO Atlanta announces a Book Discussion Group! 

Another Member Benefit! Free for Premier NAWBO members.
And guests are welcome too. 
Facilitated by Dr. Maggie Wray, PhD



Smartcuts: How Hackers, Innovators, and Icons Accelerate Successby Shane Snow and Erik Bergmann 

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder  of  [Smart Cuts] Contently) analyzes the lives of people and companies that do incredible things in an implausibly short time. 

How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm? 

One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking": rethinking convention and breaking "rules" that aren't rules. These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one. 

From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter - and how perhaps the rest of us can, too. ~  Amazon

  • Read more thought-provoking books about how to build & run a successful business 
  • Get together with other intelligent & interesting women to discuss insights & questions from the books we're reading
  • Support each other in applying the ideas from these books to our own businesses

FREE to Members (Established/Premier Only)
$20 for Guests and Introductory/Emerging Members