Atlanta
Atlanta Business Chronicle
Established 1978
Total circulation 38,000
Readership 166,000
Read 3 or 4 of the past issues 88%
Issues read per month (Avg.) 3.6
Time spent with issue/wk. 56 min
Pass-along to others 64%
DEMOGRAPHICS
Male/Female 70% / 30%
Age (Avg.) 51 yrs.
Age 35-59 65%
Graduated college+ 85%
HHI (Avg.) $244,000
Value of investment portfolio (Avg.) $1.4 million
Male/Female 70% / 30%
Age (Avg.) 51 yrs.
Age 35-59 65%
Graduated college+ 85%
HHI (Avg.) $244,000
Value of investment portfolio (Avg.) $1.4 million
FIRMOGRAPHICS
Influence purchase decisions 81%
Owner/Partner/Manager 80%
SMB (Local workforce) 85%
Years in business (Avg.) 40 yrs.
Fast growing (11%+ sales growth) 31%
New business (Less than 10yrs) 21%
Total 2011 Revenue
$10 million+ 39%
$25 million+ 28%
$100 million+ 18%
Company Size (Local Market):
500 or more employees 15%
100-499 15%
20-99 25%
Under 5 employees 31%
Influence purchase decisions 81%
Owner/Partner/Manager 80%
SMB (Local workforce) 85%
Years in business (Avg.) 40 yrs.
Fast growing (11%+ sales growth) 31%
New business (Less than 10yrs) 21%
Total 2011 Revenue
$10 million+ 39%
$25 million+ 28%
$100 million+ 18%
Company Size (Local Market):
500 or more employees 15%
100-499 15%
20-99 25%
Under 5 employees 31%
Sources:
Readex Subscriber Study 2011
Scarborough Release 1 combined with Release 2 – 2011-2012
Readex Subscriber Study 2011
Scarborough Release 1 combined with Release 2 – 2011-2012
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