Green Really Can Mean “Green” for Business Owners | NAWBO

NAWBO Blog

Green Really Can Mean “Green” for Business Owners

Recognizing our impact as individuals is critical. But as business owners, we have even more purchasing power and potential profitability in the push to “go green.” Consider a recent study by Miller-Zell. The study shows that 1/2 of all shoppers indicate a willingness to pay a premium for green products. Plus, 79 percent of shoppers are more likely to pay a premium at for green groceries. Boomers tend to be less likely to spend on green products than Gen Y shoppers, 62 percent of whom are more willing to pay for green items.

—Helen Han, NAWBO President and CEO