NAWBO California’s Annual Propel Your Business Conference | NAWBO

NAWBO California’s Annual Propel Your Business Conference

Sheraton Grand Sacramento Hotel
1230 J Street
Sacramento, CA 95814
United States

All-Day WORKSHOP: Entrepreneurs Edge

Sunday, May 7

Entrepreneurs Edge is a concentrated business-building workshop designed for women in the formative stages of their business. New and emerging business owners will be paired with established business owners/mentors to envision and create their own 3-year business plan, then learn marketing strategies to optimize results and achieve their goals. Subject matter expert panels will provide detailed advice and strategies, then participants will apply what they’ve learned in hands-on sessions. 



Monday - Tuesday, May 8-9:

TECHNOLOGY: Technology Tools to Streamline Your Business and Make it More Profitable and Easier

Panel of tech companies with solutions to help running a small business be more profitable and easier

TECHNOLOGY: Insights from Millennial Business Owners in STEM fields

Panel of millennial business owners building businesses based on technology and innovation share insights and lessons learned .


  1. SUPPLIER DIVERSITY: How to Get Qualified as a Vendor/Supplier to Large Corporations

Learn how companies need to effectively communicate their message so that they can be qualified to be a supplier.  Getting certified is only the first step.  The next big challenge is how to be strategically competitive so that you are chosen to be a supplier.  How to get a risk assessment.  How to effectively communicate your company and what it offers.  Paneled discussion led by Union Bank, Supplier Diversity.

  1. HUMAN RESOURCES: Hiring Right the First Time

Reduce hiring costs and turnover, increase productivity, and build empowered team by hiring right the first time.

Presented by Mindy Bortness, President of Communication Works, Inc and President of NAWBO San Diego, VP on Board of NAWBO CA .

  1. FINANCES: Playing By the Numbers

The most important financial numbers to track for understanding and leading your business.

Presented by Shawna Fitzgerald, CEO of Creating Answers.           


  • Panel discussion with nominees from chapters across the state. 
  • Reception at Sutter Club with invited lawmakers. Announce 2017 NAWBO CA Woman Business Owner of the Year.  (Potential local craft beer tasting featuring women brewers)

WELL-BEING / BALANCE: Mindfulness, fitness, and nutrition tips to create a successful wellness program Wild Lime Wellness: A fun, interactive, and informative session.

Creating workplace wellbeing as a way to recruit and retain top talent, contain costs and optimize productivity. Presented by: Michelle Alexander and Laura Hansen.

SOCIALLY RESPONSIBLE: Socially Beneficial Companies: Making a difference while also making a profit

Panel discussion of B Corp business owners and others exploring the growing trend toward making a difference night. Panelists include Kat Taylor of Beneficial State Bank.

SUCCESSION PLANNING & EXIT STRATEGY: Where do you plan to go from here?

What's your exit strategy? Sell? Pass it on to the next generation? Panel of business owners share their advice and experience for owners in all stages of their businesses

Features business owners and consultants who have experience with various options

PUBLIC POLICY:  1. How to Get appointed to a State Board or Commission; 2. Increasing and Supporting Women as Elected Leaders

Speakers: Mona Pasquil, Governor's Appointment Secretary and Rachel Michelin, CA Women's Legislative Caucus

PUBLIC POLICY: Public Policy Issues Affecting Women Business Owners:

Panel of women lawmakers from the State Capitol discussing public policy issues of importance to women business owners. Includes Real Time Polling for audience feedback.