A Message From Our President: Driven by Purpose | NAWBO

Many of us will agree that finding our purpose in 2020 felt like searching for a needle in a haystack. With the upheaval of COVID-19, the elections, the closure of many small businesses, and the added stress of placing family and our businesses all under one roof, you may be questioning what is your “Why.”

Simon Sinek once said that “Everyone has a WHY – it is the purposecause or belief that drives every one of us.” I ask you, what is your purpose? What is your passion and motivation? What is the underlying reason that drives you to strive to do whatever it is you do? Each day that you wake up, are you making an impact, creating a positive change, or are you simply just doing enough to make ends meet?   

A few years ago, I travelled to California to participate in a leadership alignment retreat where we were asked, “What is your Why – your purpose?” As I struggled to search for an answer, I grew frustrated that I did not know what my true purpose was. The facilitator then directed me through an exercise through my childhood, which I initially thought was absurd, but in fact, it led me to understand my purpose: to give a voice to the voiceless. For the past 13 years, I have been giving someone with Limited-English Proficiency the ability to speak for themselves through our interpreter services, and by doing so, I am making an impact and creating a positive change in communities where English is not their first language. Had I not clearly defined my purpose for my business, I can honestly say that I do not believe that I would have a successful business today nor would I be standing here as your President Elect.

Today, I encourage you to seek out your own purpose. Can I also inspire you as part of the NAWBO community to consider including making a positive change in your community, in someone’s life, giving back to a young female entrepreneur, or simply reaching out to someone in our tribe. (Maybe you’ll discover your true calling is to help someone else as she struggles to find her Why.)  

On behalf of the board and myself, we wish you all a safe and wonderful holiday season!

Together & Stronger 

 

Elizabeth 

Related Posts

Rooted in Advocacy
June 16, 2021

  There’s a time and place for everything, and for our #NAWBOVoice that speaks out for not only...

A Message From Our President: #...
June 01, 2021

It’s June, which means summer is finally here! I don’t know about you, but I’m happy to finally...

Leading the Way: The Ultimate Test
May 19, 2021

Whether you manage a team of two or 200, this prolonged pandemic has no doubt been the ultimate...

A Message from Our President: Leading...
May 03, 2021

Welcome to May! With spring in bloom and vaccination distribution well underway, we are beginning...

Minding the Rules
April 21, 2021

Compliance is a catch-all term for how well you mind the rules—the laws and regulations governing...

A Message From Our President: Minding...
April 07, 2021

Happy April! With some doses of warmer weather and stretches with real sunshine, I hope you are...

A Message from Our President: People...
March 31, 2021

Happy March! We are so excited (and relieved) that Spring is finally upon us! The theme this month...

Our Most Important Asset: Our People
March 17, 2021

At NAWBO, we know our most important asset is our people—the amazingly talented and diverse women...

Think Inclusive from the Start
February 17, 2021

The positive impacts of diversity and inclusion (D&I) are clear and run deep. In fact, we’ve...

A Message from Our President: Think...
February 03, 2021

If January wasn’t the “Fresh Start” to 2021 you were expecting, that’s okay! The beauty of fresh...

Member Spotlight: Ashley Logan
February 03, 2021

ASHLEY LOGAN Founder & CEO, Yakkety Yak   When Ashley Logan started in content marketing in...

A Message From Our President: Fresh...
February 02, 2021

Happy New Year! We can’t believe it’s already 2021, but we’re so glad to leave 2020 behind. Our...

Here’s to Fresh Starts!
January 20, 2021

“I want every day to be a fresh start on expanding what is possible.”  ―Oprah Winfrey   There’s...

Driven By Purpose
December 17, 2020

Several months into this year’s pandemic in the U.S., a Forbes article reported that a lot of...

A Message From Our President
December 04, 2020

  The days are getting shorter and colder, but we still have time left in this year. For many...

Let's Take A Retirement Test Drive
November 24, 2020

As a new year approaches, you are likely putting plans in place for your future. With the...

Positively In the Flow
November 19, 2020

  Quite simply, cash flow—the money flowing in and out of our businesses each month—is...

NAWBO Chicago Logo
As The NAWBO National Conference 2020...
November 02, 2020

To me, being Brave is being Courageous.  To meet the challenges that we face every day as business...

Keep Your Eyes on the Road Ahead
October 29, 2020

You know how a good driver keeps their eyes on the road ahead? That’s how we need to think about...

Not Fearless, Just Brave
Not Fearless, Just Tremendously Brave
October 29, 2020

  It’s not what you learn from an experience, but how it changes you. And I know I speak for so...