Member Spotlight: Ashley Logan
When Ashley Logan started in content marketing in 2012, content strategies were more focused on SEO-stuffing and obsessing over long-tail keywords than creating good content. But Ashley knew there was a better way—through higher-quality, journalistic articles and blog posts. Ashley left a successful career in commercial real estate to found Yakkety Yak, a full-service content marketing agency. It wasn’t easy to convince companies to get on board, but Ashley knew that she had to be willing to swim upstream and adopt new best practices to achieve the best results for her clients.