When Ashley Logan started in content marketing in 2012, content strategies were more focused on SEO-stuffing and obsessing over long-tail keywords than creating good content. But Ashley knew there was a better way—through higher-quality, journalistic articles and blog posts. Ashley left a successful career in commercial real estate to found Yakkety Yak, a full-service content marketing agency. It wasn’t easy to convince companies to get on board, but Ashley knew that she had to be willing to swim upstream and adopt new best practices to achieve the best results for her clients.
Read MorePlanning from a Woman’s Perspective I’ve attended my share of wealth management conferences and it’s not uncommon to have a respected speaker deliver a message on establishing a niche market, including financial planning for women. According to the U.S. Census Bureau, just over half of the U.S. workforce is female. That’s a pretty big niche. However, many in the financial industry look past women or omit them from the planning process. That’s unfortunate, as women have some unique planning needs. The Income Gap
Read MoreThe theme for January is "Fresh Starts." What are you planning for your business in 2021?
Read MoreHappy New Year! We can’t believe it’s already 2021, but we’re so glad to leave 2020 behind. Our theme for January is “Fresh Starts” – a fresh start for you, for your relationships, and especially for your business! No matter what kind of year 2020 was for you, it’s never too late to start a new year off on a better foot.
Read MoreSimon Sinek once said that “Everyone has a WHY – it is the purpose, cause or belief that drives every
Read MoreMany of us will agree that finding our purpose in 2020 felt like searching for a needle in a haystack. With the upheaval of COVID-19, the elections, the closure of many small businesses, and the added stress of placing family and our businesses all under one roof, you may be questioning what is your “Why.”
Read MorePlease consider purchasing a raffle ticket to help support Female Strong, an organization that is passionate about helping young girls become leaders.
Read MoreBusiness owners have had much to wrestle with this year. What tips do you have to help our members project/manage their cash flow, keep more of their hard-earned cash, and/or access more capital before they are financially strapped?Linda FormanLinda Forman CPA, P.C.
Read MoreThe days are getting shorter and colder, but we still have time left in this year. For many businesses, this year has been incredibly tough and there is a temptation to want to wish away the rest of 2020 to get to the new year. But Q4 is a crucial period. In keeping with our monthly theme of “In the Flow,” I encourage you to dedicate some time to evaluate your cash flow before the yearend, both as a measure of the present state of your business and as a starting point for future growth.
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