NAWBO Chicago - Chicago Connects | NAWBO

Tuesday, December 15, 2020 -
8:30am to 10:00am

REGISTER NOW DEADLINEDecember 14, 2020 - 2:00pm

The Nature of Business:
Exploring Animal Archetypes for Inspiration and Growth

Presented by Rebecca Fyffe

NAWBO Business Owner of the Year, Rebecca Fyffe, presents The Nature of Business. Her innovative and entertaining presentation explores new ways to think and talk about essential business functions such as performance, leadership, and accountability.

When Fyffe learned that two thirds of businesses don’t survive their founders' lifetime, to meet the challenges and growth opportunities her business faced, she sought insight from the most powerful, enduring, and renewing force she knew, the natural world.

Archetypes are universal themes within stories and systems. Fyffe’s animal archetypes provided the framework through which she transformed her companies from entrepreneurial leadership, which is dependent on its founder, to professional management, a structure that is scalable and self-replicating.

The Nature of Business explores the fundamental behavioral attributes of ten common animals and how those attributes are essential for success in business. This talk will give you a new vocabulary for motivating your team and improving performance. Learn why every team needs a skunk to guide its growth and development. Come find out why the squirrel would never miss the opportunity to hear this talk.

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