Creative Discovery: Asking Good Questions on Purpose
There’s a lot that goes into brand design and marketing strategy — storytelling, market research, user analysis. And that’s because they’re complex systems. But if there’s one thing all good brands have in common, it’s purpose. In this talk, agency veteran Ginna Ryan will discuss not only the importance of purpose in the creative process, but also how to find it.
As Principal and COO at Mauge, a Chicago-based marketing boutique in its 25th year, Ginna Ryan leads a team of branding experts known for precision and excellence. In many ways, she’s the foundation of Mauge’s success, building the relationships it takes to provide their best-in-class service, and what motivates her is knowing just how much stronger businesses can be with Mauge at their side.