2019 Conference Agenda | NAWBO

Success is a combination of being at the right place, at the right time, and doing something about it. For entrepreneurs and women in general, that place and time is right now. Women business owners are starting and growing companies at a pace faster than ever before.

They are at the table in more executive boardrooms, speaking out on more important personal and business issues and becoming key contenders and players in Washington, D.C. and in their state and local government offices. And they are paying forward this success by reaching down to the next generation and out to women around the globe to bring them up. Join hundreds of women entrepreneurs as we come together to capitalize on this incredible moment in time, and do something about it. Our time is now!

Day 1 - Sunday, October 13, 2019
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  • 6:30-7:15 am

    Morning Walking Tour of Jacksonville bridges with river views

    Meet in the main lobby at 6:15am.

    Hotel Lobby
  • 8:00 am

    NAWBO Annual Membership Meeting - OPEN for ALL:   Title Sponsor - Wells Fargo

    Conference Center A, Third Floor
  • 8:00-8:30 am

    Welcome Breakfast

    Conference Center A
  • 8:40-9:15 am

    State of NAWBO presented by Jeanette Armbrust, NAWBO Board Chair and Jen Earle, NAWBO CEO - 2019 Initiatives and Vision

    Conference Center A, Third Floor
  • 9:20-9:50 am

    Keynote Jean Chatzky, Financial Editor of NBC Today and AARP Financial Ambassador

    Join Jean Chatzky as she talks about the 3 key stages of becoming a confident Woman With Money – understanding your financial self, gaining control over your money, and using your money to create the world you want. 

    Conference Center A, Third Floor
  • 9:50–10:30 am

    Leadership General Session: Get a Seat at the Table - Journeys of Women Who Are There

    NAWBO’s founding president once famously said, "Get a seat at the table or build your own table, and make sure to include other women.” Since then. trailblazing NAWBO women have turned this inspiration into action, taking their seats and building their tables. Hear several personal journeys of women who are having their voices heard and impacting entrepreneurial women everywhere through local, national and international roles.

    Moderated by Wells Fargo

    • Teresa Meares: Vice President of FCEM Steering Committee
    • Olalah Njenga: CEO YellowWood Group
    • Liz Sara:  Chair of National Women's Business Council
    • Laura Yamanaka: Chair of NAWBO Institute of Entreprenuerial Development

    Remarks by Kelly Smith, Florida Regional Banking President, Wells Fargo

    Conference Center A, Third Floor
  • 10:30–10:45 am


    Conference Center A, Third Floor
  • 10:45–11:30 am

    Year Updates on Membership, Circle Program, Governance, Events, Presidents Assembly Steering Committee

    Conference Center A, Third Floor
  • 11:45–12:30 pm

    Chapter Awards Ceremony

    Conference Center A, Third Floor
  • 12:30–1:30 pm

    Networking Lunch

    Conference Center A, Third Floor
  • 1:30–3:15 pm

    Best Practices Round Table Discussions for Chapter and Business – includes participation by Affinity and Annual Sponsors

    Round One 1:30-2:15 Includes Participation by Affinity and Annual Sponsors

    Round Two 2:30-3:15 The table topics: Marketing, Building a Strong Team, Technology for your business, and Financial Stability. 

    Conference Center A, Third Floor
  • 2:30–3:30 pm

    Chapter Governance: Stepping In and Out of the President's Role presented by Katie Adams Farrell and Suzanne Pease

    President elects -Immediate Past Presidents, Presidents and Chapter ED and Admin are welcome - At least one from each chapter should attend.

    St. Johns
  • 3:15–5:30 pm

    Free Time

    There’s so much to do while in Jacksonville. So you can maximize your time, “Visit Jacksonville” has added a micro link to their website. Just drag the icon to your phone’s desktop and start viewing options for dining, pubbing, shopping and more. Also, the Attendee Passport offers discounts to all conference attendees! Click here to get started!

    4:00 pm Orange Theory Fitness Southside Workout Reserve your spot at studiomanager0837@orangetheoryfitness.com. Then join an Orangetheory Fitness coach for an hour-long, full-body, group workout that is free to WBC participants. Held at Orangetheory Fitness Southside at 9734 Deer Lake Ct. in Jacksonville .

  • 6:00-8:00 pm

    Bank of America Reception - hosted by Bank of America
    *This event is full as of 9/25/2019

    Transportation to the reception begins at 5:30 from the hotel lobby.

    Cummer Museum
Day 2 - Monday, October 14, 2019
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  • 6:30 am

    Morning Walking Tour of Jacksonville Stadiums following the yellow Jaguar paws

    Meet in the lobby at 6:15am

    Hotel Lobby
  • 8:00–9:00 am

    Breakfast in the Exhibit Hall and Speed Networking Opportunity

    First Time Attendee Meet and Greet Breakfast in Daytona Room – sponsored by UPS

    Exhibit Hall / Daytona Room
  • 9:00–10:45 am

    Morning General Session – Fireside Chat with Sophia Amoruso

    As the founder of Girlboss, Sophia is the creative visionary, entrepreneur and industry disruptor who has forged an unprecedented path in building modern brands. Named by Forbes as “Fashion’s New Phenom” and featured on the cover of their June 2016 “Self Made Women” issue, she has gone from one of the most prominent figures in retail to a cultural thought leader. Sophia is the author of New York Times bestseller #GIRLBOSS, which was published in 2014 and has sold more than 500,000 copies worldwide. In 2014, Sophia launched The Girlboss Foundation, which awards financial grants to women in industries of design, fashion, music and the arts to help them build and grow their small businesses.

    Moderated by Tinesha Cherry, Founder of She Strong International

    Address by Congressman John Rutherford (FL-04)
    Remarks by Kristin Keen, Founder and President, Rethreaded
    Remarks by Jill Calabrese Bain, Managing Director, Enterprise Payments Executive, Bank of America

    Grand Ballroom, Second Floor
  • 11:30–12:30 pm

    Breakout Sessions

          1.  Maximize Your NAWBO Membership

    NAWBO’s mission is to propel women entrepreneurs into economic, social and political spheres of power worldwide. When you became a member you became a part of this mission… but are you truly taking advantage of ALL that NAWBO has to offer personally and professionally?

    When you attend this (very!) interactive session you will identify how to most effectively and efficiently use your NAWBO membership to strategically answer the question. “What do I most want for my business?”

    Speaker: Lisa Crilley Mallis, Owner, Impactive Strategies
    Sponsored by UPS - Remarks by Debra Wilson, Director of Marketing, Diverse Customer Segment

    Room: Daytona

          2. Career to Calling Card: Connecting Your Brand to Your Purpose

    It all starts with your purpose. Align your brand purpose with the legacy you want to leave and the lifestyle you want to live. Most of us want to live a life that is connected to what matters to us. The thing that brings us joy and fulfillment.

    Build the foundation for a purpose-driven brand that will:

    • Bring you joy
    • Attract your tribe (the right audience, customers)
    • Give you direction and intent behind your brand

    *All attendees must pre-register for this workshop and complete the workbook before attending the break-out session.

    Speaker: Nikki Bradley, Founder and CEO, Nichely, LLC
    Sponsored by Ferguson - Remarks by Cathy Williams, eBusiness Diversity and Government Administration Manager

    Room: Clearwater

          3. Instagram 101 Workshop

    Instagram 101 is a step-by-step guide on how to get started with Instagram for your business. The session will begin by teaching users how to get started with a business account on Instagram. Attendees will then learn how to craft and share their business' unique story with interested customers. Finally, the presenter will share tips and tricks for creating engaging photo and video content designed for your customers. Evaluating the success of your content using Insights is briefly discussed before the conclusion of the presentation.

    Speaker: Reese Dorrepaal, Facebook SMB Community Engagement Coordinator
    Sponsored by Facebook

    Room: St. Johns

          4. Boldly You! Taking Your Next Big Leap

    Whether the desire was for more money, time and control, or creativity, each of us started our business for a very personal reason. Along the way life happens, the pace quickens, and doubts can creep in… We wonder what we need to do and what it will take to clear the fog in our thoughts, align our efforts, and gain momentum. In this break-out session, Business Strategy Execution Specialist Carmen M. Payne will share three key elements that usher meaningful, mojo empowering, traction gaining change into your business or team.  Attendees will not only learn how to Get Clear, Get Talking and Get Out the Way of the business growth they desire, but will also leave excited about the possibilities ahead in their next big leap!

    Speaker: Carmen M. Payne, President, Champion Business Consulting

    Room: Orlando

  • 12:45–2:45 pm

    Lunch General Session – Panel Discussion
    Something in Common: Similarities and Insights from One Entrepreneurial Path to Another

    There are so many unique paths to entrepreneurship from starting your own business, to purchasing an existing company, to becoming a franchise owner. Yet despite these different paths, women entrepreneurs have so much in common and so much to learn from one another.  This fireside chat brings together several incredible entrepreneurial-minded women who got on the fast track to successful business ownership when they entered the franchise world. Hear their stories of hard work, risk and reward and best practices they have learned along the way. You’ll no doubt discover some insights and advice you can apply to your own business – no matter your path.

    Moderated by Meg Rose: VP of Field Operations, Firehouse Subs

    • Heather Neary: President, Auntie Anne’s Pretzels
    • Marnie Forestieri: Amazing Explorers Academy
    • Kimble Bosworth: Proforma Printelligence

    Address by Assistant Secretary of State Manisha Singh, Bureau of Economic and Business Affairs
    Remarks by Mobolaji Sokunbi, North America Small Business Strategic Partnerships Lead, Dell Technologies

    Grand Ballroom
  • 3:00–5:00 pm

    Happy Hour: Opportunity Drawing and Networking in Exhibit Hall

     3:00-4:00 Dell Workshop #1 in Clearwater Breakout Room 

    Please bring your laptop or tablet device for this hands-on workshop . Presented by Cherie Tucker, Apps Sales Enablement Manager, Xerox Global Office & Solutions Business Group

    Exhibit Hall / Clearwater
  • 5:30 pm

    Transportation starts to "One Team, One Dream" Opening Reception at TIAA West Stadium

    Hotel Lobby
  • 6:00–8:30 pm

    Opening Reception at TIAA West Stadium “One Team, One Dream”

    Order a custom chapter jersey for the party https://audibelleclothing.com/collections/nawbo-conference-shirts

    Remarks by Shea Holbrook of Shea Racing and Donna Orender of Generation W

    TIAA West Stadium
  • 9:00–10:00 pm

    Sponsor Dessert Reception * Invitation only.

Day 3 - October 15, 2019 - Track 1
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  • 6:30-7:15am

    Morning Yoga Session

    River Deck 2 Lower Deck
  • 8:00–9:00 am

    Breakfast and Conversations

    Exhibit Hall
  • 9:00–10:00 am

    "Powerful Connections" Activity

    Exhibit Hall
  • 10:00–11:00 am

    Morning Breakout Sessions

    1. Amplify Your Ambition Mastermind Experience – Discover the Intuitive Actions to Boost Your Bottom-Line

    Running a business is challenging especially during those difficult times when you’re standing at a fork in the road, completely clueless about the best path that will lead to success.  Just one year into business, Queirra was forced to make a pivotal decision – borrow from retirement or close her enterprise. In that breakthrough move, she stopped bootstrapping and invested in the support needed to build a thriving business.

    Since masterfully building her robust coaching business, she is now dedicated to empowering female entrepreneurs to navigate the ups and downs of entrepreneurship, creating and sustaining their success.  Whether entrepreneurs are at a fork in their own business, or they want to be ready when the next one inevitable appears, in this intimate and interactive mastermind experience, participants will:

    • Shift from hustling for other’s approval to trusting your own gut in how to scale your business
    • Identify your #1 boss move that will enable you to fall back in love with your business
    • Clarify what you need to delegate so you can make space to work from your zone of genius
    • Shed your superwoman cape so you can receive feedback from other entrepreneurs conspiring on behalf of your success.

    Speaker: Quierra Fenderson, Founder and Head Coach, The Ambition Studio

    Room: Daytona

    2.  Set of Power Talks

    Do’s and Don’ts for Fearless Contracting

    • You’ve been pursuing a big account for months and they finally said YES. The future is bright, but they’ve sent over their standard agreement and you can’t truly celebrate until everyone has signed on the dotted line.
    • You’re taking the next step with new software to streamline your business. You’ve vetted three options and found the perfect fit. It almost feels like your birthday and you’re getting a new toy. All you have to do is sign – or even click – to accept.
    • Your new product has gone viral and you can’t keep up with production. You need to find a supplier who can meet your supply demands on time without sacrificing quality and who won’t steal your ideas. You’ll need a contract that will protect your hard-earned success.
    • If you’ve ever felt frozen in front of an important contract, this talk is for you. You’ll learn tips and tricks for reviewing contracts before you sign. You’ll also learn how to work most effectively and efficiently with legal counsel to achieve your goals while minimizing costs.

    Speaker: Connie Lindman, Member Intellectual Property Practice Group, Frost Brown Todd
    Sponsored by Frost Brown Todd


    Professional Liability, Business Owners Policy, Cyber Insurance… Oh my
    Join us down the yellow brick road to unravel the stigma around business insurance, and hear why insurance should be central to how you run your business.  Along the way you’ll pick up the courage, confidence, and passion to better your business.

    Did you know:

    • 75% of all businesses are underinsured while 40% of small businesses are not covered by business insurance
    • 60% of small businesses that are victims of a cyber-attack will go out of business within 6 months of the incident yet only 31% of small businesses have a cyber insurance policy

    Finding the right insurance policy for your business has never been easier, and it’s certainly much closer than OZ!

    Speaker: Casey Kempton SVP, Digital Business Officer, North America Commercial Lines, Chubb
    Sponsored by Chubb

    Room: Clearwater


    3. What Would You Like the Power to Do? Using Your Power for Purpose.

    When you have the power to achieve your goals, the opportunities are endless! Harnessing, embracing, and utilizing your own power is an essential tool for women small business owner’s in today’s world. Whether you are applying that power to your business, into your community or your personal life, it’s the quintessential component that can elevate areas of your life where impact can be felt and seen.

    Through practical advice and personal stories, we’ll discuss:

    • How every woman small business owner can embrace her power
    • Identifying and finding her purpose in her community, business and personal life
    • ​​Importance and benefits of connecting with others in her community, business and personal life

    Moderated by Pam Seagle, Global Manager for Women's Programs, Bank of America

    • Kim Azzarelli: Co-founder of Seneca Women and Co-author of Fast Forward: How Women Can Achieve Power and Purpose
    • Elizabeth Foster: Founder of Maison Visionnaire
    • Maxine McBride: President of Clockwork Marketing

    Sponsored by Bank of America

    Room: St. Johns

    4.  Set of Power Talks

    The Challenges of the Modern, Multigenerational Workforce
    The modern workplace is rapidly changing as workers enter, exit or re-enter it. Each year, new generations of people join the workforce, that doesn’t necessarily mean the workforce is getting younger. In addition to young adults entering the workforce, there has also been an increase of older workers returning to work after retiring, looking for something to fill time or make extra money. Regardless of the reason, we must be cognizant of these shifts. 

    By the end of this session, participants will have gained a better idea of who encompasses the multigenerational workforce and ways that we can better accommodate a multigenerational workforce .

    Speaker: Katie Vlietstra Wonnenberg, Principal, Public Private Strategies
    Sponsored by AARP


    Navigating the HR Minefield of Medical Marijuana:
    With 35 (and growing) states allowing the use of medical marijuana, employers are struggling to keep up with what to do. We’ll talk a balanced look at medical marijuana in the workplace and touch on the multiple areas in your workplace this issue topic really touches. 

    Presented by Sharon DeLay, Founder and president of GoHR

    Room: Orlando

  • 11:00–12:00 pm

    Speed Networking Workshop and Drawings in the Exhibit Hall

    Dell Workshop #2 in Clearwater Breakout Room

    Please bring your laptop or tablet device for this hands-on workshop . Presented by Alykhan Hirani, Sr . Channel Sales Executive, MNA Microsoft

    Exhibit Hall / Clearwater
  • 12:00–2:00 pm

    Luncheon General Session: Achieve More by Dropping the Ball

    “We believe in acceptance. It’s impossible to judge others once you stop judging yourself. We believe in abundance. There is infinite beauty, talent, and resources. We believe in reciprocity. What you give is what you will receive. We believe in joy. There is no guilt with pleasure. We have fun with reckless abandon. Your CRU will help you thrive - just because you’re you. Don’t have one? Don’t worry. We're here to help you find them. Welcome to the CRU. Every woman needs one.”

    Speaker: Tiffany Dufu, Founder and CEO, The Cru

    Remarks by Beth Hoving, SVP Mid-Atlantic Region Executive, Bank of America
    Remarks by Casey Kempton, SVP Digital Business Officer, North America Commercial Lines, Chubb

    Grand Ballroom, Second Floor
  • 2:30-3:00 pm

    Tiffany Dufu Book Signing next to Wells Fargo Booth

    Exhibit Hall
  • 2:00-3:00 pm

    Coffee & Conversation in Exhbit Hall - Grand Prize Institute and Passport Drawings

    Exhibit Hall
  • 3:00-4:00 pm

    Breakout Sessions

    1. Succeed Online: Best Practices for Website Design

    You have a website, but is it optimized to help you succeed online?  Does it reinforce your brand and company values? Learn best practices to help your business look great online, while also driving more website traffic and customer engagement. Topics will include colors, layouts, messaging, photography and more. We’ll also discuss how design can impact click through rate and time on site.

    Presented by Christine Lee, Director Product Management, GoDaddy
    Sponsored by GoDaddy

    Room: Daytona

    2. Grow to Sell and Exit Strategy

    Most Business Owners sell only one business in their lives and don’t know what they don’t know.  We will explore the practical and emotional side of selling from the lens of three stages - Before, During and After.

    Topics to be discussed include:

    • Planning: It's never too early to start planning. When no planning has occurred, owners often learn that their business isn’t saleable (that’s right – at all) or that the business won’t sell for what they need/want.
    • Business Value: Business Owners frequently have unrealistic expectations of the value of their business. In the end, a business is only worth what a willing Buyer will pay a willing Seller.
    • Confidentiality: Confidentiality is key when selling a business. It is critical because news that a business is for sale can trigger negative reactions among creditors, customers, suppliers and, employees.
    • The time in-between: This can be an anxious time for the Sellers and their business intermediaries. Taking the business to market allows others to scrutinize what the Seller(s) has thrown their heart and soul into building and Buyers can be brutal.

    Moderated by Diane Thomas: President of Premier Sales, Inc.

    • Jeanette Armbrust: Managing Director of Skyline Exhibits Greater LA
    • Teresa Meares: President of Audibelle Clothing
    • Valerie Vaughn:  Senior Advisor at Apex Business Advisors

    Room: Clearwater

    3. Our Time Is Now Wrap-Up

    You came, connected, learned and were inspired. Now, it’s time to wrap it all up by talking "key takeaways” with your fellow WBC2019 attendees and facilitators. Enjoy light refreshments and deep conversations that will help you take these learnings back to your business, lifestyle and community to take full advantage of this incredible time to be a woman business owner!

    Room: St. Johns

    4. NOW I SEE: How to Move from Blindness to Breakthrough!

    The first 8 minutes of this session alone could prove life-changing as you experience the powerful Goalcast viral video, now standing at over 45-million views, that became Vera’s own, “Now I See!” moment as well as her career breakthrough as an inspirational thought leader. This session will help you understand that the challenges you will inevitably face, no matter how blinding, may indeed be the key to your most purposeful and rewarding life and business. In those moments you find yourself questioning, “Why me? Why am I going through so many challenges? What’s my purpose? How do I get to the next level?” you’ll leave this breakout with answers of faith, focus, and fortitude!

    The Now I See breakout is essential for women at all business levels and is designed to:

    • Equip you with seven transformative “Blind Life & Leadership Lessons” necessary to get unstuck and move your life, business, or career towards purpose.
    • Help you learn and avoid the critical mistake of trusting Sight vs. Vision in growing and leading your business or organization to the next level.
    • Empower you with the confidence and courage necessary to win, especially after major setbacks.

    Presented by Vera Jones, President, Vera's VoiceWorks LLC

    Room: Orlando

  • 5:30-6:00 pm

    Award Reception/Photo Ops

    Grand Ballroom, Second Floor Foyer
  • 6:00-8:30 pm

    Awards Gala – presented by Bank of America

    Woman Business Owner of the Year Nominee Panel: There’s nothing more inspiring to women business owners than hearing stories of other women who have successfully overcome challenges to take their business to the next level. This session will feature several amazing women business owners who are the finalists for the “Women Business Owner of the Year.”

    Panelists: WBO of the Year Finalist
    Moderator: Karen Harrison - 
    SVP National SBA Executive, Bank of America
    Sponsored by Bank of America

    Presentation of Awards

    • WBO of the Year
    • Dr. Trent Award
    • Susan Hagar Legacy Award
    • Gillian Rudd Business Leadership Award
    Grand Ballroom, Second Floor

Join hundreds of women entrepreneurs as we come together to capitalize on this incredible moment in time.

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