2019 Conference Agenda | NAWBO

Success is a combination of being at the right place, at the right time, and doing something about it. For entrepreneurs and women in general, that place and time is right now. Women business owners are starting and growing companies at a pace faster than ever before.

They are at the table in more executive boardrooms, speaking out on more important personal and business issues and becoming key contenders and players in Washington, D.C. and in their state and local government offices. And they are paying forward this success by reaching down to the next generation and out to women around the globe to bring them up. Join hundreds of women entrepreneurs as we come together to capitalize on this incredible moment in time, and do something about it. Our time is now!

Sunday, October 13, 2019
  • time
  • description
  • location
  • 6:30 am

    Total Body Boot Camp

    River Deck 2 Lower Deck
  • 8:00 am

    NAWBO Annual Membership Meeting - OPEN for ALL:   Title Sponsor - Wells Fargo

  • 8:00 am

    Welcome Breakfast

    Conference Center A
  • 8:30-9:00 am

    State of NAWBO presented by Jeanette Armbrust, NAWBO Board Chair and Jen Earle, NAWBO CEO - 2019 Initiatives and Vision

  • 9:30 – 10:30 am

    Leadership General Session: Get a Seat at the Table - Journeys of Women Who Are There

    NAWBO’s founding president once famously said, "Get a seat at the table or build your own table, and make sure to include other women.” Since then. trailblazing NAWBO women have turned this inspiration into action, taking their seats and building their tables. Hear several personal journeys of women who are having their voices heard and impacting entrepreneurial women everywhere through local, national and international roles.

    Moderated by Wells Fargo

    • Teresa Meares: Vice President of FCEM Steering Committee
    • Liz Sara:  Chair of National Women's Business Council
    • Laura Yamanaka: Chair of NAWBO Institute of Entreprenuerial Development
  • 10:30 – 10:45 am


  • 10:45 – 11:30 am

    Year Updates on Membership, Circle Program, Governance, Events by the Presidents Assembly Steering Committee

  • 11:30 – 12:30 pm

    Chapter Awards Ceremony

  • 12: 30 – 1:30 pm

    Networking Lunch

  • 1:00 – 3:00 pm

    Best Practices Round Table Discussions for Chapter and Business – includes participation by Affinity and Annual Sponsors

  • 2:00 – 3:00 pm

    Chapter Governance: Stepping In and Out of the President's Role presented by Katie Adams Farrell

  • 3:00 – 6:00 pm

    Optional Kayak Excursion, Tour of St. Augustine, Walking City Tours, etc.

  • 6:00 – 8:00 pm

    Leadership Reception – hosted by Bank of America

    Remarks by Jill Calabrese Bain: Managing Director, Head of Wealth Management Banking & Lending, Bank of America

    * invitation only at the Cummer Museum
Monday, October 14, 2019
  • time
  • description
  • location
  • 6:30 AM

    Total Body Boot Camp

    River Deck 2 Lower Deck
  • 8:00 – 9:00 am

    Breakfast in the Exhibit Hall and Speed Networking Opportunity. First Time Attendee Meet and Greet in the Exhibit Hall – sponsored by UPS

    Exhibit Hall
  • 9:00 – 10:45 am

    Morning – General Session – Lisa Ling

    The Importance of a Global Perspective Lisa recounts stories that profoundly changed her life and talks about how travel and going beyond one’s comfort zone is wholly transformative, making one smarter, more well-rounded and more marketable.

    Remarks by Jill Calabrese Bain: Managing Director, Head of Wealth Management Banking & Lending, Bank of America

  • 11:30 – 12:30 pm

    Breakout Sessions

    1. Maximize Your NAWBO Membership

    NAWBO’s mission is to propel women entrepreneurs into economic, social and political spheres of power worldwide. When you became a member you became a part of this mission… but are you truly taking advantage of ALL that NAWBO has to offer personally and professionally?

    When you attend this (very!) interactive session you will identify how to most effectively and efficiently use your NAWBO membership to strategically answer the question. “What do I most want for my business?”

    Speaker: Lisa Crilley Mallis
    Sponsored by UPS

          2. Career to Calling Card: Connecting Your Brand to Your Purpose

    It all starts with your purpose. Align your brand purpose with the legacy you want to leave and the lifestyle you want to live. Most of us want to live a life that is connected to what matters to us. The thing that brings us joy and fulfillment.

    Build the foundation for a purpose-driven brand that will:

    • Bring you joy
    • Attract your tribe (the right audience, customers
    • Give you direction and intent behind your brand

    *All attendees must pre-register for this workshop and complete the workbook before attending the break-out session.

    Speaker: Nikki Bradley
    Sponsored by Ferguson

          3. Instagram 101 Workshop

    In Instagram 101, attendees will learn all about Instagram. The session will begin by teaching users how to get started with a business profile on Instagram. Attendees will then be introduces to the messages tool, empowering conversations between businesses and their customers.  Finally, the presenter will share tips and tricks for creating engaging photo and video content designed for your customers. Lightweight promotion is discussed before the conclusion of the presentation.

    Sponsored by Facebook

          4. Boldly You! Taking Your Next Big Leap

    Whether the desire was for more money, time and control, or creativity, each of us started our business for a very personal reason. Along the way life happens, the pace quickens, and doubts can creep in… We wonder what we need to do and what it will take to clear the fog in our thoughts, align our efforts, and gain momentum. In this break-out session, Business Strategy Execution Specialist Carmen M. Payne will share three key elements that usher meaningful, mojo empowering, traction gaining change into your business or team.  Attendees will not only learn how to Get Clear, Get Talking and Get Out the Way of the business growth they desire, but will also leave excited about the possibilities ahead in their next big leap!

    Speaker: Carmen M. Payne

  • 12:45 – 2:45 pm

    Lunch General Session – Panel Discussion
    Something in Common: Similarities and Insights from One Entrepreneurial Path to Another

    There are so many unique paths to entrepreneurship from starting your own business, to purchasing an existing company, to becoming a franchise owner. Yet despite these different paths, women entrepreneurs have so much in common and so much to learn from one another.  This fireside chat brings together several incredible entrepreneurial-minded women who got on the fast track to successful business ownership when they entered the franchise world. Hear their stories of hard work, risk and reward and best practices they have learned along the way. You’ll no doubt discover some insights and advice you can apply to your own business – no matter your path.

    Remarks by Erik Day:  Vice President & General Manager, North America Small Business, Dell Technologies

    Moderated by Meg Rose: VP of Field Operations, Firehouse Subs

    • Heather Neary: President, Auntie Anne’s Pretzels
    • Marnie Forestieri: Amazing Explorers Academy
    • Kimble Bosworth: Proforma Printelligence
  • 3:00 – 5:00 pm

    Happy Hour: Opportunity Drawing and Networking in Exhibit Hall and Dell Workshop #1

  • 5:30 pm

    Transportation starts to Opening Reception at West Stadium

  • 6:00 – 8:30 pm

    Opening Reception at West Stadium “One Team, One Dream”

    Order a custom chapter jersey for the party https://audibelleclothing.com/collections/nawbo-conference-shirts

    Remarks by Shea Holbrook, Shea Racing

  • 9:00 – 10:00 pm

    Sponsored Dessert Reception * Invitation only.

October 15, 2019 - Track 1
  • time
  • description
  • location
  • 6:30 am

    Total Body Boot Camp

    River Deck 2 Lower Deck
  • 8:00 – 9:00 am


    Exhibit Hall
  • 9:00 – 10:00 am

    Networking Activity and Opportunity Drawing

    Exhibit Hall
  • 10:00 – 11:-00 am

    Morning Breakout Sessions

    1. Amplify Your Ambition Mastermind Experience – Discover the Intuitive Actions to Boost Your Bottom-Line

    Running a business is challenging especially during those difficult times when you’re standing at a fork in the road, completely clueless about the best path that will lead to success.  Just one year into business, Queirra was forced to make a pivotal decision – borrow from retirement or close her enterprise. In that breakthrough move, she stopped bootstrapping and invested in the support needed to build a thriving business.

    Since masterfully building her robust coaching business, she is now dedicated to empowering female entrepreneurs to navigate the ups and downs of entrepreneurship, creating and sustaining their success.  Whether entrepreneurs are at a fork in their own business, or they want to be ready when the next one inevitable appears, in this intimate and interactive mastermind experience, participants will:

    • Shift from hustling for other’s approval to trusting your own gut in how to scale your business
    • Identify your #1 boss move that will enable you to fall back in love with your business
    • Clarify what you need to delegate so you can make space to work from your zone of genius
    • Shed your superwoman cape so you can receive feedback from other entrepreneurs conspiring on behalf of your success.

    Speaker: Quierra Fenderson

    2.  Set of Ted Talks

    General Contracting Do’s and Don’ts
    Speaker: Constance R. Lindman:  Frost Brown Todd


    Cyber Security: The Looming Threat
    Speaker: Casey Kempton:  Chubb


    3. What Would You Like the Power to Do?

    When you have the power to achieve your goals, the opportunities are endless! Harnessing, embracing, and utilizing your own power is an essential tool for women small business owner’s in today’s world. Whether you are applying that power to your business, into your community or your personal life, it’s the quintessential component that can elevate areas of your life where impact can be felt and seen.

    Through practical advice and personal stories, we’ll discuss:

    • How every woman small business owner can embrace her power
    • Identifying and finding her purpose in her community, business and personal life
    • ​​Importance and benefits of connecting with others in her community, business and personal life

    Moderated by Pam Seagle: Global Manager for Women's Programs, Bank of America

    • Kim Azzarelli: Co-founder of Seneca Women and Co-author of Fast Forward: How Women Can Achieve Power and Purpose
    • Elizabeth Foster: Founder of Maison Visionnaire
    • Maxine McBride: President of Clockwork Marketing
  • 11:00 – 12:00 pm

    Networking in Exhibit Hall Speed Networking Workshop, Dell Workshop #2

    Exhibit Hall
  • 12:00 – 2:00 pm

    Luncheon General Session: Achieve More by Dropping the Ball

    “We believe in acceptance. It’s impossible to judge others once you stop judging yourself. We believe in abundance. There is infinite beauty, talent, and resources. We believe in reciprocity. What you give is what you will receive. We believe in joy. There is no guilt with pleasure. We have fun with reckless abandon. Your CRU will help you thrive - just because you’re you. Don’t have one? Don’t worry. We're here to help you find them. Welcome to the CRU. Every woman needs one.”

    Speaker: Tiffany Dufu: Founder and CEO, The Cru
    Remarks by Casey Kempton SVP, Digital Business Officer, North America Commercial Lines, Chubb

    • International Partner MOU’s
    • ReThreaded remarks
  • 2:00 -2:30 pm

    Tiffany Dufu Book Signing at Wells Fargo Booth

  • 2:00 -3:00 pm

    Coffee & Conversation

    Exhibit Hall
  • 3:00 - 4:00 pm

    Breakout Sessions

    1. Website Audit and Working with a Third-Party

    Topics will include:

    • Check list to building a website
    • Are you getting bang for you buck from your third-party host and web developer?
    • What creative property on your site do you own?
    • What trends are coming and what is being left behind?

    Sponsored by GoDaddy

    2. Grow to Sell and Exit Strategy

    Most Business Owners sell only one business in their lives and don’t know what they don’t know.  We will explore the practical and emotional side of selling from the lense of three stages - Before, During and After.

    Topics to be discussed include:

    • Planning: It's never too early to start planning. When no planning has occurred, owners often learn that their business isn’t saleable (that’s right – at all) or that the business won’t sell for what they need/want.
    • Business Value: Business Owners frequently have unrealistic expectations of the value of their business. In the end, a business is only worth what a willing Buyer will pay a willing Seller.
    • Confidentiality: Confidentiality is key when selling a business. It is critical because news that a business is for sale can trigger negative reactions among creditors, customers, suppliers and, employees.
    • The time in-between: This can be an anxious time for the Sellers and their business intermediaries. Taking the business to market allows others to scrutinize what the Seller(s) has thrown their heart and soul into building and Buyers can be brutal.

    Moderated by Diane Thomas: President of Premier Sales, Inc.

    • Jeanette Armbrust: Managing Director of Skyline Exhibits Greater LA
    • Teresa Meares: President of Audibelle Clothing
    • Valerie Vaughn:  Senior Advisor at Apex Business Advisors

    3. Set of 2 Ted Talks

    4. Virtual Ingredient for Team Productivity

  • 5:30 - 6:00 pm

    Cocktail Reception/Photo Ops

  • 6:00 - 8:30 pm

    Awards Gala – presented by Bank of America

    Woman Business Owner of the Year Nominee Panel: There’s nothing more inspiring to women business owners than hearing stories of other women who have successfully overcome challenges to take their business to the next level. This session will feature several amazing women business owners who are the finalists for the “Women Business Owner of the Year.”

    Panelists: WBO of the Year Finalist
    Moderator: Karen Harrison - 
    Senior Vice President, Credit Products and Partners Executive, Small Business Banking, Bank of America
    Sponsored by Bank of America

    Presentation of Awards

    • WBO of the Year
    • Dr. Trent Award
    • Susan Hagar Legacy Award
    • Gillian Rudd Business Leadership Award
October 15, 2019 - Track 2 (Next Gen)
  • time
  • description
  • location
  • 8:30 - 9:30 am

    Breakfast & Next Gen Morning Session with Anna Welsh and Kayla Meares

  • 9:30 -10:30 am

    Ted Talk

    • #1 – Processing Payments and Managing Cash Flow, presented by Master Your Card
    • #2 – Presented by Wells Fargo
  • 10:30 - 11:30 am

    Play Through the Public Speaking Fouls!

    Exploration of the 6W's WHO: Knowing Your Audience and Knowing You, WHAT: Understanding Themes, Methods, Means & Message, WHEN: Respecting Elements of Time and Timing, WHERE: Location and Logistics - Why They Matter, HOW: Developing and Delivering Your Best You

    • Feel more confident, knowledgeable, and excited about developing your brand, communication style, and message
    • Become savvier in verbal and non-verbal communication
    • Understand why the fear of public speaking is greater than the fear of death or spiders, and how a good movie helps!
    • Be empowered to become a more empathic and more effective communicator and leader overall

    Presented by Vera Jones - Motivational Speaker, Professional Development Coach, Award-Winning Televison and Radio Broadcaster

  • 12:00 - 2:00 pm

    General Session: Featuring Author Tiffany Dufu

  • 2:00 -3:00 pm

    Break – Dell Workshop and Networking

    Exhibit Hall
  • 3:00 -3:30 pm

    Branding YOUniversity: Unusual, Unforgettable, YOUnique!

    We'll explore the power of purposeful branding and how, when done right, you can have the competitive advantage.

    Presented by Wendy Lyn Phillips of Wendy Lyn Unlimited Inc.

  • 3:30 -4:00 pm

    Roundtable Discussions

  • 4:00 - 6:00 pm

    Afternoon Break

  • 6:00 - 8:30 pm

    Annual Awards Gala


Join hundreds of women entrepreneurs as we come together to capitalize on this incredible moment in time.

Register Now Get Updates