Agenda: Women's Business Conference NextGen Track | NAWBO

Agenda: Women's Business Conference NextGen Track

Get Inspired | Tuesday, September 15
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  • 4:00 - 5:15 pm

    Opening Panel: What is your WHY? Lessons learned as a young entrepereneur


    • Akilah Releford, Founder and CEO of Mary Louise Cosmetics
    • Mikaila Ulmer, Founder and CEO of Me & the Bees
    • Val Weisler, Founder and CEO of The Validation Project
    • Anna Welsh, Founder and CEO of littlebags.bigimpact
    Moderated by Vera Jones, CEO Vera's VoiceWorks, LLC
  • 5:20 - 6:00 pm

    Diversity & Inclusion - Building Into Your Business From the Start

    Key takeaways:

    • Building the foundation – how to understand what D&I means to your company and get clear on what you are solving for
    • Setting the strategy – one size does not fit all; how to take a macro + micro approach to driving D&I objectives
    • Creating a mind/behavior shift – how to foster inclusive leadership as a skillset throughout your organization
    Presented by Marisa Grimes, Director of Diversity & Inclusion at Mastercard
  • 4:00 - 4:40 pm

    Finance - How to Get Your Business on Solid Ground and Stay There

    Getting a business on solid ground financially is challenging for any entrepreneur in their early years, but even more so in today’s unprecedented environment. Let Mastercard’s Ginger Siergel walk you through everything you need to think about to get your business there to stay. How do you move from normalization to growth within your business? What tools and resources are available to assist you? You’ll answer these questions and many others together in this motivational session.

    Presented by Ginger Siergel, Mastercard North America Small Business Lead
  • 4:40 - 5:20 pm

    Business Planning - Taking the SMART Approach to Business Planning

    In business planning, it’s SMART to be Specific, Measurable, Attainable, Relevant and Time Based. Jasmine Darden learned this during her years working with Dell as a sales coach manager and senior leader. She has also successfully applied it to her own small business: a mobile shoe retail company. During this strategic and tactical session, you’ll learn why business planning isn’t just critical when you’re first starting out. Your plan—including your strategy, metrics and how to achieve those—is a living document you’ll want to revisit often.

    Key takeaways:

    • How you can be SMART in your own business planning
    • Resources to tap into like the SBA’s Small Business Development Centers
    • Lessons learned that she wished she knew from the beginning, including ones learned the hard way
    • How to leverage communities of experienced women business owners and industry experts for support
    • The role technology plays in your ability to keep your business plan on track
    Presented by Jasmine Darden, Sales Coach Manager, Dell Technologies - Small Business Partner | Partner, JazzyNash Shoetique
  • 5:20 - 6:00 pm

    Personality Styles - Here's why you should stop listening to "good" advice

    As you’re building a business, you’ll get a lot of really “good” advice. How to start every day. How to manage your people. How to focus on what you love. Lots of advice, but there’s one critical thing that everyone is missing when it comes to success and building a business that works for you. Amy Bruske from Kolbe Corp will reveal the secret to understanding how you naturally get things done, and how to weed out the truly good advice. Plus, you’ll get the opportunity to take the powerful Kolbe A™ Index, and find the freedom to be yourself.

    Download/Print the Worksheet Here

    Presented by Amy Bruske, President of Kolbe Corp.
  • 4:00 - 4:40 pm

    Marketing - How to Inspire your buyer to drive sales through:

    • Building your avatar
    • Building your product or service value
    • Building your competitive edge against the competition
    • Special offer to attendees - free downloadable worksheet with entrepreneurial activities on marketing based on the session plus a one-hour free virtual online mastermind in October with both Laura and Theresa

    Download these Worksheets before of the session:

    Presented by Theresa Ashby COO of Kaleidoscope Media Services, and Laura Neubauer, CEO of Kaleidoscope Media Services
  • 4:40 - 5:20 pm

    Public Speaking - Making Your Next Pitch a "Catch!"

    Let’s say you have a great idea – a purposeful product, a special service, an invaluable investment; but what you don’t have is a lot of confidence on how to best communicate it to potential customers or clients. Sound familiar? Pitch paranoia is real. It’s one of the many “fouls” of interpersonal communication, especially for those who hate feeling like a sappy or nagging salesperson. If pitching - talking about who you are, what you offer, or the value you bring - makes you anxious or insecure, then don’t do that! Learn how to focus on catching instead. The art of effective communication lies in the catch, and this session will show you how. Upon completion of this training, you can expect to:

    • Learn how to develop your branded promise from your CPOP (Customer Point of Pain)
    • Gain greater understanding of your core communication style and values and why they are critical to every conversation
    • Become more confident in your ability to effectively communicate (and grow your business) by replacing ego with empathy.
    Presented by Vera Jones, Vera's VoiceWorks, LLC
  • 5:20 - 5:50 pm

    Mentoring - Begin connecting and building your network of supporters through facilitated roundtable breakout rooms

  • 5:50 - 6:00 pm

    Closing Discussion: What is YOUR why? Participants reveal their "ah-ha" moments fromt the NextGen Track programming