Agenda: Women's Business Conference NextGen Track | NAWBO
Get Inspired | Tuesday, September 15
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  • 4:00 - 5:15 pm

    Opening Panel: What is your WHY? Lessons learned as a young entrepereneur


    • Mikaila Ulmer, Founder and CEO of Me & the Bees
    • Val Weisler, Founder and CEO of The Validation Project
    • Anna Welsh, Founder and CEO of littlebags.bigimpact
    Moderated by Vera Jones, CEO VoiceWorks, LLC
  • 5:20 - 6:00 pm

    Diversity & Inclusion - Building Into Your Business From the Start

    Key takeaways:

    • Building the foundation – how to understand what D&I means to your company and get clear on what you are solving for
    • Setting the strategy – one size does not fit all; how to take a macro + micro approach to driving D&I objectives
    • Creating a mind/behavior shift – how to foster inclusive leadership as a skillset throughout your organization
    Presented by Marisa Grimes, Director of Diversity & Inclusion at Mastercard
Get Motivated | Wednesday, September 16
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  • 4:00 - 4:40 pm

    Finance - How to Get Your Business on Solid Ground and Stay There

    Getting a business on solid ground financially is challenging for any entrepreneur in their early years, but even more so in today’s unprecedented environment. Let Mastercard’s Ginger Siergel walk you through everything you need to think about to get your business there to stay. How do you move from normalization to growth within your business? What tools and resources are available to assist you? You’ll answer these questions and many others together in this motivational session.

    Presented by Ginger Siegel, Mastercard North America Small Business Lead
  • 4:40 - 5:20 pm

    Business Planning - Let's Take the Mystery Out of Scale and Scope

    Presented by Jasmine Darden, Sales Coach Manager, Dell Technologies - Small Business Partner | Partner, JazzyNash Shoetique
  • 5:20 - 6:00 pm

    Personality Styles - Here's why you should stop listening to "good" advice

    As you’re building a business, you’ll get a lot of really “good” advice. How to start every day. How to manage your people. How to focus on what you love. Lots of advice, but there’s one critical thing that everyone is missing when it comes to success and building a business that works for you. Amy Bruske from Kolbe Corp will reveal the secret to understanding how you naturally get things done, and how to weed out the truly good advice. Plus, you’ll get the opportunity to take the powerful Kolbe A™ Index, and find the freedom to be yourself.

    Presented by Amy Bruske, President of Kolbe Corp.
Get Connected | Thursday, September 17
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  • 4:00 - 4:40 pm

    Marketing - How to Inspire your buyer to drive sales through:

    • Building your avatar
    • Building your product or service value
    • Building your competitive edge against the competition
    • Special offer to attendees - free downloadable worksheet with entrepreneurial activities on marketing based on the session plus a one-hour free virtual online mastermind in October with both Laura and Theresa
    Presented by Theresa Ashby COO of Kaleidoscope Media Services, and Laura Neubauer, CEO of Kaleidoscope Media Services
  • 4:40 - 5:20 pm

    Public Speaking - Making Your Next Pitch a "Catch!"

    Let’s say you have a great idea – a purposeful product, a special service, an invaluable investment; but what you don’t have is a lot of confidence on how to best communicate it to potential customers or clients. Sound familiar? Pitch paranoia is real. It’s one of the many “fouls” of interpersonal communication, especially for those who hate feeling like a sappy or nagging salesperson. If pitching - talking about who you are, what you offer, or the value you bring - makes you anxious or insecure, then don’t do that! Learn how to focus on catching instead. The art of effective communication lies in the catch, and this session will show you how. Upon completion of this training, you can expect to:

    • Learn how to develop your branded promise from your CPOP (Customer Point of Pain)
    • Gain greater understanding of your core communication style and values and why they are critical to every conversation
    • Become more confident in your ability to effectively communicate (and grow your business) by replacing ego with empathy.
    Presented by Vera Jones, VoiceWorks, LLC
  • 5:20 - 5:50 pm

    Mentoring - Begin connecting and building your network of supporters through facilitated roundtable breakout rooms

  • 5:50 - 6:00 pm

    Closing Discussion: What is YOUR why? Participants reveal their "ah-ha" moments fromt the NextGen Track programming

2020 WBC -  Speakers

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