NAWBO Leadership Academy - Winter 2022 | NAWBO

NAWBO Leadership Academy - Winter 2022



Our NAWBO members are busy women entrepreneurs who not only run their own businesses, but many are also in leadership positions in their local NAWBO chapters. They care who supports their community of women business owners through NAWBO. They want to do business with these businesses; and refer others to do the same. That’s why you won’t want to miss the opportunity to personally connect with these women business owners and leaders by sponsoring and participating in the NAWBO Leadership Academy in January.




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Registration Before 10/31/2021

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  • Registration Until 12/31/2020




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The Westin Tempe

11 E. Seventh Street
Tempe, Arizona 85281
Phone: +1 480 968 8885
Room Rate: $219.00/night + tax
Check-in 3:00 pm and Check-out 12:00pm

Room Block ends on January 6, 2022 or when room block is full. 

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Event venues are handicap accessible. Please let us know if you have any special requirements.

Join women entrepreneurs as we come together to capitalize on this incredible moment in time.

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January 31, 2022
  • time
  • description
  • location
  • 8:30 a.m. - 9:30 a.m.

    Toast to NAWBO- Breakfast with ChampagneToast and Networking

  • 9:30 a.m. - 9:45 a.m.

    Welcome Remarks

  • 9:45 a.m. - 10:00 a.m.

    Sponsor Remarks

  • 10:00 a.m. - 11:00 a.m.

    "Isms" in the Systems- Presented by Joy Mason

    Diversity, Equity, and Inclusion. It's time to move from steps to strides, from a crawl to a run!  True change will not come from vague problem statements, a few more brown faces in the room, and check the box training. You need to implement systems and structures, with metrics
    and accountability. The "Isms" are embedded within systems. That's why DEI work is systems work.

    By the end of our time together, you’ll know what “good” looks like, and you’ll learn a systematic path for meaningful diversity, equity and inclusion transformation.

    Presentation Main Takeaways:     
    Crawl - DEI training is a step, not a stride.
    Walk – DEI requires a self-assessment.
    Run – DEI actions must focus on systems.

  • 11:00 a.m. - 11:15 a.m.


  • 11:15 a.m. - 12:00 p.m.

    Standing Up for Your Seat at the Table- Presented by Jeanette Willis

    This is an inspiring story of one girl’s rise from a poverty-stricken life on the bayou of Louisiana through hardships, tragedies, and triumphs, to become a leader in specialized adoption services in Texas. The speaker uses music, humor, and her personal story to encourage others. The speaker will also share helpful information about how to use the greatest individual super power: one’s unique story.     
    Presentation Main Takeaways: 

    1.       The speaker believes that strength of faith and family connections are key to perseverance and overcoming challenges.
    2.       Every experience, whether in hard or better places, offers important lessons for growth.
    3.       Everyone has a story that can make an impact on someone else’s story.

  • 12:00 p.m. - 1:15 p.m.

    Networking Lunch with facilitated table conversations based on Keynote- Joy Mason

  • 1:15 p.m. - 2:00 p.m.

    Track 1 - Transitions and Successions – Smoothing the Road- Leaving Your Legacy- Presented by Katie Adams Farrel

    Transition is the most vulnerable time for an organization. This session will provide ways to create continuity, avoid burnout and make leadership a team sport. Topics include recruitment, the nomination process, preparing for board transition and more. It will cover ways to address common challenges in preparing the board, the chapter and yourself for change.

  • 1:15 p.m. - 2:00 p.m.

    Track 2 - 6 Things a Leader Should Do Every Day- Presented by Sherri McManus

    Learn six specific things that the most successful leaders do every single day. You will learn specific habits that need to be implemented to aid in the success of your leadership journey to get from where you are to where you intend to be.
    Not only will you take away specific strategies that you can implement immediately, the Six Things a Leader Should Do Every Day is presented in way of an acrostic structure using the letters of the word LEADER as an easy way to remember what you learn in this presentation.

  • 2:00 p.m. - 3:00 p.m.

    Track 1 - Membership Panel- Presented by Chapters winners from Fall Membership Drive

  • 2:00 p.m. - 3:00 p.m.

    Track 2 - Panel Discussion from the Woman Business Owner of the Year Top 10 Class

  • 3:00 - 3:15 p.m.


  • 3:15 p.m. - 5:00 p.m.

    Track 1 - 5:00pm- Best Practice Roundtables- Presented by PASC

    You are one of our chapters across the country working toward the same mission. Don’t reinvent the wheel. Learn what works in other chapters and share what is working for you! Best practice table discussions include: • Board Succession & Governance • 5-Star Healthy Chapter Program • Diversity and Inclusion

  • 3:15 p.m. - 5:00 p.m.

    Track 2 - Mastermind Discussion Groups 
    Two rounds of discussions and each will include the following topics:

    • Leadership
    • Effective Feedback
    • Strategic Planning
  • 5:00 p.m. - 6:30 p.m.

    Happy Hour 

Joy Mason

Joy E. Mason is a successful business owner and dynamic speaker from Indiana. Joy is a Certified Six Sigma Black Belt Strategist who worked at Eli Lilly for most of her career in Quality leadership roles. After retiring in 2017, Joy established Optimist Business Solutions, a training and consulting firm that helps organizations optimize results by leveraging six sigma and lean strategies. She is currently applying organizational change management and continuous improvement strategies to enhance DEI effectiveness. Joy’s DEI consulting focuses on diversity data and equitable/inclusive systems. Joy wrote: 5 Steps to Sustainable Solutions for Women in Business in 2019, and she recently launched an academy to certify Black Women in six sigma to drive community and workforce solutions across business, education, and non-profit sectors.

Sherri McManus

Chief Operating Officer

Sherri McManus has Master's in Organizational Management, and 19 years in management, training, teaching, and coaching. She has skilled and seasoned experience with personal and professional development. Sherri is a Certified Executive Leadership Coach and Corporate Trainer and is instrumental in connecting The Lou Everett Group to you and your personal and professional needs. She is also a Certified Trainer in the DISC Method of human behavior analysis. One of Sherri’s passions is telling her personal and inspirational near-death story on the result of poor leadership in hopes of positively impacting the Leadership landscape. Sherri's passion is seeing that 'ah-ha' moment in the eyes of those she trains and coaches - truly Transforming Today’s Leaders!

Jeanette M. Willis

Owner, Advantage Professional Training, Inc; Executive Director, Advantage Adoptions - OCOC

Experience: 25+ years in non-profit management and adoption services; National speaker and presenter Education: BS, Southern University, Baton Rouge, La.; US Army retired Certifications: Licensed Child Placing Agency Administrator, Nonprofit Leadership and Management, Special Needs Adoption, and PRIDE Train-the-Trainer. Family: Husband, Joel (25 years strong); biological, adoptive and kinship parents to four children and one grandchild. Interests: Jeanette loves God, family, helping others, music and singing! She recognizes that only God loves her singing!