* Subject to change
Sunday, October 15, 2017
NAWBO Annual Membership Meeting and Breakfast (Open to All)
|8:30 am||Breakfast - Greenway Ballroom|
Annual Membership Meeting - Greenway Ballroom
State of NAWBO presented by Kathy Warnick, NAWBO Board Chair; Jen Brand Ransom, PASC Chair; and Jen Earle, NAWBO CEO
Creating Leaders for a World of Change: Past Presidents Panel Greenway Ballroom
We may be the National Association of Women Business Owners, but we also have a global presence. Hear from past national board presidents who made sure it was a priority for NAWBO to share what we knew with other women business owners around the world and how their travels and interactions have led to the betterment of all women business owners.
|10:30-10:45 am||Morning Break|
Leadership General Session - “Who Me?” Identifying the Elephant in the Room & the Secrets to Breaking Through Barriers of Communication - Greenway Ballroom
Have you ever been part of a winning team? If so, you probably realize there's a myriad of factors that work together to make it happen - communication, camaraderie, passion and drive to win, to name a few. The bigger question is, have you ever been part of a team that just can't seem to get it right even though there were talented people involved? Uncover the basic emotions that drive our rational thoughts in moments of fear and greed, affecting our decision making. In addition, learn leadership techniques on how to communicate effectively and break the mold in situations of high intensity to accomplish your goals.
NAWBO Circle & Member Benefits Update
|12:30-1:30 pm||Lunch - Greenway Foyer|
Best Practices Roundtables - Chapter & Business - Greenway Ballroom
Affinity Partner Benefits from FCA and Dell
|1:30 & 2:30||UPS Focus Group|
Breakout Session: Growing through NAWBO- Greenway Ballroom
NAWBO is much more than a place to connect and advocate, it is an ideal place to Grow Your Business! Whether you are a solopreneur, a small business, a business reaching for the million dollar mark or a multi-million dollar enterprise, NAWBO has a place for you and your business to grow. In this session we will explore important NAWBO resources with both chapter based and national program experts to make sure that no matter where your business is a today, you have a clear path of resources for growing into a bigger, brighter tomorrow!
Happy Hour - Nicollet Promenade
Leadership Reception at Windows of Minnesota (invitation only)
Monday, October 16, 2017
Meditative Yoga with Shannon Nickerson - Yoga Room in Gym
This yoga-based class will improve your balance, strength, and calm your mind and is ideal for anyone. During our yoga class together we will gently move, bend, and stretch through a series of simple yoga postures, using our breath to move in and out of the poses. The focus is on the breath to help us get grounded and set the tone for the day. Options will be provided so this class is available for brand new students and advanced, Shannon teaches to all levels. You will find balance, strength in your core, and feel centered for your day. We will close the class with a lovely meditation to quiet your mind, absorb your practice, and reset the body.
Breakfast - Exhibit Hall
First-Time Attendee Meet and Greet, Sponsored by UPS - Skyway A/B
General Session: The Power of One - keynote by Erin Brockovich
- Nicollet Ballroom
Erin Brockovich is one of those rare individuals whose own true story has become part of our public consciousness. Seen by millions as a symbol of American justice and the importance of fighting for the truth, Brockovich continues to speak out on behalf of those who can’t.
After uncovering a 30-year long history of poisoning the groundwater in Hinkley, CA by PG&E, Brockovich dug in and didn’t give up until she had exposed the truth—and had gotten justice for its victims. She truly is proof that one person can make a difference, and she believes that everyone—in their own way—can do the same.
Sponsored by Bank of America and Deluxe
|10:45-11:30 am||Networking in Exhibit Hall|
11:30am -12:30 pm
Track 1: "NAWBO Success Opportunity" - Get the Most Out of Your Membership: 5 Smart Strategies to Leverage NAWBO and Build Your Business - Greenway ABIJ
NAWBO allows smart, powerful women to collaborate and develop themselves both personally and professionally. How do you translate that into a significant difference for your business's bottom line?
Presented by Mary Cravets and Margaret Brown
Sponsored by FCA, Joel Schlader
Track 2: "Daring Leadership" - FROM B to Z: LEADING FIVE WORKPLACE GENERATIONS - Greenway CDE
In 2016, Generation Z officially entered the workplace, making it the first time in history that five different generations—all with different experiences, outlooks and expectations—are collaborating together for a company’s success. Whether your business employs one or them all, knowing how to successfully lead everyone from Generation Z to Baby Boomers is a critical element of your success. This breakout session will bring it all together for you—featuring inter-generational experts sharing their best generational leadership lessons and tips and moderated by Monica Smiley of Enterprising Women.
Sponsored by MasterYourCard, Mercedes Eggleton-Garcia
Track 3: "Savvy Solopreneur" - Greenway FGH
You’re doing it all, incredibly busy, so how do you grow? On this track you’ll learn the secrets behind other successful Solo’s successes and strategies for growth with sanity.
Success Panel: Choose Your Path to Scale and Grow - Learn from other successful solopreneurs who chose to build their businesses in a variety of different ways.
Sponsored by Wells Fargo
Track 4: "Small-Medium Business Breakthrough" Sparking a Revolution: How Great Content Shaped a Brand Transformation - Mirage
Amanda Brinkman, Chief Brand and Communications Officer for Deluxe Corporation, created the Small Business Revolution to spotlight the power of small businesses across the country. Working with celebrity entrepreneur Robert Herjavec, Brinkman and experts from the Deluxe marketing team infused $500,000 into the Main Street of one small town to help revitalize that small business community. Captured in an eight part series that airs on www.smallbusinessrevolution.org and HULU, the series highlights the challenges of running any small business and how a boost and some marketing tips can help that community thrive. Brinkman will share key learnings from the series and tips all small business owners can use in helping their business grow and prosper. Come listen to the woman named to Minnesota Business Magazine’s Power 50 and recognized as one of Top Rank’s most influential digital marketers share her insights on effective story-telling.
Presented by Amanda Brinkman, Deluxe
Sponsored by Deluxe
LUNCH GENERAL SESSION
Remarks by Minnesota House Representative Ilah Omar
Breaking Barriers Panel - Nicollet Ballroom
NAWBO was founded as the first advocacy organization for women business owners. Each generation of NAWBO members has played an integral role in breaking down existing barriers that they faced. Learn about what is being done in the public and private sectors to tackle current obstacles to women business owners and how NAWBO can continue to make an impact.
Moderated by Crystal Arredondo
Sponsored by Bank of America, Liz Romero
|3:00-5:00 pm||Happy Hour and Raffle in the Exhibit Hall|
|5:30 pm||Transportation provided to the Opening Reception - Nicollet Promenade|
|6:00-8:30 pm||"Illuminate" Opening Reception at the Mill City Museum|
Tuesday, October 17, 2017
|6:30 am||Meditative Yoga with Shannon Nickerson - Yoga Room in Gym|
|8:00-9:00 am||Breakfast in Exhibit Hall|
|9:00-10:00 am||Matching Quote Hunt and Raffles with Marcy Fortnow - Exhibit Hall|
Track 1: "NAWBO Success Opportunity" NAWBO's Role in Public Policy - Let's Talk about Taxes! - Greenway ABIJ
Get an update from policy experts about tax reform. Discover how any changes will impact your business regardless of how your business is structured and learn about what you can do through NAWBO to make sure your voice is heard on behalf of your business, your employees, and your fellow women business owners.
Track 2: "Daring Leadership" - Chasing Perfection – Greenway CDE
Are you a leader who struggles with self-doubt or a CEO who sometimes feels like a fraud? If so, you are not alone. CEO and business coach Sue Hawkes shares actionable practices to conquer self-doubt while maximizing your success, sharing excerpts from her new book, Chasing Perfection- Shatter the Illusion; Minimize Self-Doubt & Maximize Success. You'll learn to stop chasing the illusion of perfection and eliminate the barriers to your full leadership potential by discovering how to: Achieve continuous self-improvement, resulting in increased freedom, internal peace and unshakable excellence. Challenge your thinking, minimize self-doubt, overcome self-imposed obstacles and maximize yourself and your possibilities. In short, this is a roadmap to ultimately become unstoppable as a leader. Explore ways to create a certainty of self that is unwavering and uncompromising. Creating that kind of presence within yourself allows you to deal with whatever comes your way, be steadfast in your commitment and unaltered by any circumstances or conditions that may be trying to sway you. Stop chasing perfection; it’s time to dismantle your fixed mind-set and unlock limitless possibilities for yourself.
Presented by Sue Hawkes, YESS! - Your Extraordinary Success Strategies, Inc.
Sponsored by PNC, Kelly McQueen
Track 3: "Savvy Solopreneur" Strategic Growth: Delegating to a Virtual Team Can Propel Your Success - Greenway FGH
Even the best women entrepreneurs can’t and shouldn’t go it alone. When your company is still just you but quickly growing, managing your time and delegating to others—from marketing and legal to a personal assistant—can make you feel like you have a team behind you and propel your success as you work to reach that next level. Join this exciting panel discussion sponsored and moderated by law firm Frost Brown Todd and featuring Laura Liscursi of boutique virtual assistant firm Elite Virtual Assistants, time strategy visionary Lisa Crilley Mallis and virtual marketing expert Jenn Chernisky of Jennasis and Associates
Sponsored by Frost Brown Todd
Track 4: "Small-Medium Business Breakthrough" - Big Growth Opportunities You Never Knew Existed: Learn about the huge opportunities in government contracts and supplier diversity programs from people who have navigated both successfully. - Mirage
|11:00 am-12:00 pm||Networking in Exhibit Hall|
LUNCH GENERAL SESSION
Remarks by Administrator Linda McMahon, U.S. Small Business Administration
"Diversifying Leadership" keynote by Gayle Lemmon
From the battlefields of Afghanistan to corporate board rooms of America the need for teams who see the world differently in service to the world's toughest problems has never been more urgent. In her years of reporting from Afghanistan and in years spent talking with members of the special operations community in the writing of Ashley’s War, Gayle Tzemach Lemmon learned how some of the most seasoned military leaders saw including women as central to solving the problems of access to critical knowledge and life-saving information. Desperation may have bred the innovation, but leadership and servant leaders who set the tone for the tested fighters they led paved the way for a team of young women to make a difference almost immediately in urgent, time-sensitive and life-and-death situations on the battlefield. In the process, they proved themselves to themselves and to colleagues who had never worked with women previously.
Sponsored by Wells Fargo Bank, Autumn Way
|2:00-3:00 pm||Coffee & Conversation in the Exhibit Hall|
Track 1: "NAWBO Success Opportunity" International - Exporting Entrepreneurism - Greenway ABIJ
Empowering women to start and grow their own businesses overseas can change their families, their communities and their countries for the better. Learn how your entrepreneurial experience and expertise can help women in other countries thrive.
Sponsored by UPS, Colleen Dellolio-Coons
Track 2: "Daring Leadership" How to Break the $1 Million Mark - Greenway CDE
Only 3% of America's more than 11 million women business owners have annual revenue that exceeds $1M. That presents a tremendous opportunity for NAWBO and our partners, and the women entrepreneurs we support who are working to reach this milestone. The challenge is this: Women business owners have unique challenges, fewer resources for support, fewer peers and different needs for learning and development. Connect and learn from an exciting panel of women who have overcome these and other challenges to break through the $1 million mark—all moderated by an executive from Bank of America who will share and discuss findings from the recently released second iteration of its Women Business Owner Spotlight as part of this critical discussion.
Sponsored by Bank of America, Karen Harrison
Track 3: "Savvy Solopreneur" How to Market BIG Even When it’s Just You - Greenway FGH
This Facebook for Business workshop will provide businesses with the most up-to-date tools, insights, and best practices for growing your business on Facebook and Instagram. This seminar will show you what’s possible on Facebook to help take your business to the next level. Areas to be covered during the presentation include:
Tools you can use: Learn about the tools available (Business Pages, Messenger, Instagram and more!) to help you connect with customers, manage your digital presence, and grow your business.
Ads you can create: Whether you want to increase conversions on your website, drive more people into your store, build awareness of your brand, or something else – advertising on Facebook and Instagram can help you achieve your unique business goals.
Ways to be creative: Behind every business is a story. Learn how to tell yours on Facebook and Instagram with just a phone, creative apps, and great lighting! Every business can create beautiful content and we'll show you how. In this phase of business… it’s complicated. Employees, marketing, legal issues all compete for your attention. In this track you’ll learn how to avoid costly mistakes and how to tap into the biggest opportunities on the market today.
Presented by Sarah Pagliocco, Facebook
Sponsored by Facebook
Track 4: Track 4: "Small-Medium Business Breakthrough" Success Panel -The Pitfalls and Opportunities of the Small and Medium Business - Mirage
Cyber security threats represent a significant risk for all business owners but among the most vulnerable are small to medium sized businesses. Learn about the many vulnerabilities your business may be facing and hear from experts in the public and private sectors about what you can do to protect yourself, your business, your customers and your employees.
Sponsored by 360 CoveragePros Powered by Gallagher Affinity
|5:00-6:00||Cocktail Reception, Photo Ops and Book Signing with Dr. Tererai Trent - Nicollet Promenade|
Awards Gala & Dinner - Nicollet Ballroom
Sponsored by Bank of America, Pam Seagle