Virtual Connect & Learn: Blog2Book: Business Development Strategy | NAWBO


Virtual Connect & Learn: Blog2Book: Business Development Strategy

Thursday, May 11, 2017 - 8:00pm9:00pm

If you are a business owner who differentiates your business through your thought leadership and expertise, you already understand the power of content in blogs and books to promote your business. Positioning your content in blogs and books can help you expand your reach, close more sales through added credibility, increase your fees, and create new revenue streams.

So how can you write most productively and efficiently to position your business?

Join author and book coach Cathy Fyock as she shares the concepts from her most recent book, Blog2Book: Repurposing Content to Discover the Book You've Already Written in this engaging session. She'll share ideas about how to start blogging, then how to repurpose content for articles, social media, and a book. Through exercises and writing prompts, she'll teach you tips and techniques for making writing easier and less time-consuming.

In this session, you'll learn:

  • The four major benefits of writing blogs and books about your expertise
  • How to repurpose writing and turn a blog into an article, social media posts, and a book
  • Tips and techniques for writing quickly and effectively


Cathy Fyock is The Business Book Strategist, and works with business professionals who want to write a book as a business development tool. She is the author of eight books, including On Your Mark: From First Word to First Draft in Six Weeks, and Blog2Book. In the past three years she has helped over 100 professionals become published authors who now use their books to grow their businesses.