Virtual Lunch & Learn: “Marketing Plan 101: Creating Your Roadmap To Success" | NAWBO
 

Events

Virtual Lunch & Learn: “Marketing Plan 101: Creating Your Roadmap To Success"

Tuesday, September 1, 2020 - 12:00pm1:00pm

Before you go any further, know exactly where you need to go! That holds true for life in general, but also when it comes to marketing your business. Without a marketing roadmap, you could wander off course and waste your time and money.

This workshop will teach you the basics of building a marketing plan including:

  • Defining Your Business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
  • Defining Your Target Audience
  • Developing a Budget
  • Defining your brand
  • Determining your best marketing channels for educating your customers, generating leads, and developing brand awareness

Presented by Patty Ross- NAWBO-LA
Patty Ross of Golden State Marketing, has over 20+ years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 16 years helping the wine industry gain traction online and has branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non profits.Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing. Patty is Chapter President of NAWBO Los Angeles for 2020-21 term.

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