We often join networking or professional groups for various reasons (often the main one being we hope to gain new business) so I'm going to touch on one of the reasons NAWBO might be the place for you...or not.
So...why would you want to engage with NAWBO? It stands for National Association of Women Business Owners. It's a community of like-minded women (and the occasional man) who are helping women business owners reach their next level, whatever that level might be. But, more importantly it's a community of learning.
You know how the old adage goes "birds of a feather flock together?" My mom used to use that as a threat as well as an encouragement. If you want to be around other women who are walkiing in similar shoes, this is a dedicated place to find them. If you were ever a musical instrument player in childhood, you may have experienced what happened when you were surrounded by a ton of players better or as good as you: you rose to the occasion and you learned just by being around those other playeers. This is that group.
I talked a lot in the past about how it's a group of like-minded individuals, sometimes referred to as "your people," the ones who will tell you that you have spinach in your teeth, help you solve the problem you haven't experienced before in your business, or brainstorm new ways to innovate on a product or service. It's a peer group, but it's more than that. It's a learning community dedicated to improving other people's lives while benefiting themselves.
Now for what it's not:
- It's not a high-pressure place, it's what you decide to do with it, but it fosters the environment for learning more, for participating in community, and for bettering yourself as a business owner.
- It's not a formalized, organized process. It's self-serve and you'll get out of it what you put into it. Will it require some effort? Yes.
- It's not an instant place for new business. This is a place to build your tribe of people who know you and can spread the word for sure, but that happens over time through genuine relationships.
Come be a part of our community of learning at NAWBO! Learning is not reserved for the young and it could be the thing that puts you and your business over the top, both personally and professionally.