How to Craft Stories That Sell | NAWBO

How to Craft Stories That Sell

Wednesday, September 18, 2019 - 12:00pm1:00pm
Registration Deadline: 
September 17, 2019 - 12:00pm


Storytelling is a powerful technique that if used correctly can elevate your brand to the next level and beyond.  Why? Because we are hard-wired to hear stories. Stories captivate us, they inspire, they have villains and heroes whose journey bring us hope.  So, how can you create your business story? 

You will learn: 

  • How to identify your heroine traits
  • How to develop the storyline for your heroine 
  • Examples of successful brands that use storytelling to sell.

About Our Speaker

René Wells always envisioned herself as an entrepreneur, and in 2009 she found her calling.  Wells started two businesses, one in Direct Sales and the other in Business Management Consulting.  After 2 1/2 years, she was able to leave her position in Corporate America and has not looked back. 

Under her leadership, the Direct Sales business grew into one of the largest in the state of Virginia, additionally setting the company's record as the first female to earn one of the top positions in her state.  René was featured in Success from Home Magazine and has received many awards for customer acquisition and team building.  

Additionally, she grew her operations management consulting business, where she improved clients' business systems that improved efficiency and saved money.  In 2012 she and her husband formed Apus Media Inc., a video production firm that specializes in helping businesses capture their vision. At Apus Media, René combines her skills from direct sales and operations management to provide professional video services to clients. René leads her team into providing high-quality full-service video production that exceeds clients’ exceptions. 

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