Welcome | NAWBO


NAWBO is thrilled to bring all the excitement, connections, resources and value of its member benefits to you featuring monthly meetings with opportunities to network, learn and experience programming designed to uplift and propel you as a woman business owner. As part of your membership, you also have access to virtual programming and regional and national events like Leadership Development Training, Advocacy Day and the National Women’s Business Conference. 

Become a NAWBO member today

Join us for our September Events!

A Coffee Chat – Learn Why NAWBO and Connect with the Tucson Leadership Team

Monday, September 16, 2019   

9:00 a.m. – 9:30 a.m.  Welcome/Introductions
9:30 a.m. - 10:00 a.m.  Why NAWBO
10:00 a.m. - 10:30 a.m.  Connecting with WOBs

NAWBO in Greater Tucson Offices
2959 N. Swan Road
Tucson, AZ 85712

No RSVP required.

Attend our September Luncheon

Join us as we hear from executive business strategist Claudia Zanes of Zanes Law who grew her family's business from start-up to multi millions in revenue in Arizona!

Friday, September 27, 2019
11:30 a.m. - 1:30 p.m.
Sheraton Tucson Hotel & Suites

5151 East Grant Road
Tucson, AZ  85172

RSVP by September 24, 2019 at 5:00 p.m.
$25 members
$35 non-members/guests
$40 at the door
$50 for display table - members only while available!

No refunds given on event registrations.

Ready to join NAWBO?  If you join at the luncheon, you are eligible to receive a FREE display table at the November luncheon to promote your company to your fellow NAWBO in Greater Tucson members!




Lea Márquez Peterson, MBA, IOM

Marquez Peterson Group, President
NAWBO in Tucson President

Lea is president of Marquez Peterson Group, a public affairs firm specializing in business development and community relations in Arizona. Lea has been an entrepreneur in the Tucson community for many years and served as the President/CEO of the Tucson Hispanic Chamber from 2009 until November of 2018. Lea was recently appointed by the Governor to serve on the Arizona Corporation Commission, which regulates utilities and business incorporation in the State. She is the first Latina to serve in a statewide role in the history of Arizona. 

Lea also ran for Congress in Arizona Congressional District 2 in 2018 and won a competitive primary race. Though the general election results were disappointing, she enjoyed meeting thousands of people in the region and tackling key issues impacting Arizona. Additionally, Lea previously served as executive director for Greater Tucson Leadership and owned and operated a business brokerage firm as well as a chain of six gasoline stations/convenience stores with 50 employees in the region.

Lea was appointed by Governor Doug Ducey to co-chair the Arizona Zanjeros, a business leadership group formed to ensure the state continues to flourish economically by driving business growth and promoting Arizona’s extraordinary assets. She was selected to serve on the Governor’s Transition Team and co-chaired the subcommittee on Economic Development, Entrepreneurship and Trade. Lea has also been appointed to serve on the Arizona Judicial Council. She chairs the Board of Directors of Carondelet’s St. Mary’s Hospital and is former chair of the Pima Association of Governments Economic Vitality Committee. She also serves on the Boards of the University of Arizona Foundation and the Pima County Workforce Investment Board as well as on the national board for the United States Hispanic Chamber of Commerce.

Additionally, Lea served as chairwoman of the Southern Arizona Business Roundtable, past chair of the Southern Arizona Chamber of Commerce Alliance, founder and past chair of the Pima County Small Business Commission, chairwoman of the University of Arizona Hispanic Advisory Council and past president of the NAWBO-Tucson chapter.

The Obama Administration also appointed Lea to the National Women’s Business Council, where she served for three years. Lea has been recognized with numerous awards and accolades. In addition, she is a Flinn Brown Fellow and an Honorary Rotarian. She is married with two children.


Rhonda PeoplesRhonda Peoples

International Leadership Mentoring, Owner
NAWBO in Tucson VP of Membership

Rhonda has 22 years of experience in the automotive industry, starting in sales. She was promoted into finance and became corporate finance director of a seven-franchise dealership. She attained different people skills, certificates and licenses and attended many sales, financial and customer-oriented classes. She created new departments and helped in the development of innovative ideas for customer experiences in the car-buying process.  

Rhonda owned and partnered with her husband in a club basketball team for over 20 years. Through the art of basketball, children learn life, love and business skills that they will use for the rest of their lives. Once they reach high school, the team travels throughout the country showcasing its athletes to college coaches for college scholarships. The placement into colleges has been 85 percent or higher over the last 20 years. Rhonda’s life goal is to establish The Peoples Sports and Leadership Academies all over the world to help women and children through basketball and mentoring.

Rhonda is the owner of International Leadership Mentoring, working and assisting women with their relationship with sales. She focuses on increasing the percentage of women making 6-7 figures in the workplace through training them to trust themselves and be their true authentic selves in both personal and business transactions.

She says her biggest success is her marriage to Darrell Peoples, including a blended family of four children, three dogs and a horse. She serves on the board of directors of The Haven, a residential recovery environment that supports treatment for women and encourages family involvement. She has a passion for life and her purpose is to serve, enlighten and empower people to see the greatness they have within themselves.


Cindy ShellerCindy L. Sheller

President, Caring Senior Service
NAWBO in Tucson VP of Events

Cindy is a recognized expert in navigating the healthcare system with more than 25 years of experience. She has worked in the hospital system, assisted living, memory care and hospice and is a Reiki Master and public speaker. In 2015, she left the corporate world to become an entrepreneur and bring Caring Senior Service to the Tucson and Southern Arizona communities.

Caring Senior Service is a non-medical home health care agency serving the Tucson and surrounding area communities. Caring Senior Service uses the GreatCare method, which ensures seniors receive the very best senior home care. As the owner of Caring Senior Service, it’s Cindy’s goal to give seniors the control needed to live safely at home and to provide their families peace of mind. 

Cindy believes every senior should be able to remain Healthy. Happy. Home. Caring Senior Service works with community partners to ensure the health and safety of their clients. There are times when home care is no longer an option and her team facilitates the changes needed to keep her clients safe. She and her team work hard to provide GreatCare to every senior they serve. The Tucson office also provides staffing services to assisted living, memory care and skilled nursing facilities and hospitals in Southern Arizona.

Senior care is Cindy’s passion. More than a career, it’s a heart-centered calling. She is an active leader in the business and healthcare community as well as an advocate and volunteer supporting adults who wish to age in place.


On the Horizon…

Themes for upcoming events include:

 September: Driven By Courage
October: Our Time Is Now
November: At Your Service
December: That’s a Wrap




The National Association of Women Business Owners (NAWBO) propels women entrepreneurs into economic, social and political spheres of power worldwide by:

  • STRENGTHENING the wealth-creating capacity of our members and promoting economic development within the entrepreneurial community
  • CREATING innovative and effective change in the business culture
  • BUILDING strategic alliances, coalitions and affiliations
  • TRANSFORMING public policy and influencing opinion makers



(Voting) for Women Business Owners
$239.40 annual fee plus $100.00 one-time initiation fee 
Or monthly installments of $29.95 for 12 months 
(you save $120 by paying annually)
Voting members directly impact the current and future movement of the organization with our policies and processes. They receive all communications and publications, are eligible for all discounts and benefits and are listed in the online member directory. To qualify, members must be women business owners with a minimum of 5% ownership of their company.


(Non-Voting) for Men and Women in Business
$359.40 annual fee plus $100.00 one-time initiation fee 
Supporting members include individuals or non-profit organizations that support NAWBO’s mission and wish to lend support through membership. They receive all the same benefits as Premier members except for the ability to vote. To qualify, the member does not need to be a woman business owner.

If you have questions regarding joining NAWBO in Greater Tucson please contact Lori Lemmon, NAWBO Regional Membership Director at llemmon@nawbo.org



Join Us in Jacksonville

Success is a combination of being at the right place, at the right time, and doing something about it. For entrepreneurs and women in general, that place and time is right now. Women business owners are starting and growing companies at a pace faster than ever before.

They are at the table in more executive boardrooms, speaking out on more important personal and business issues and becoming key contenders and players in Washington, D.C. and in their state and local government offices. And they are paying forward this success by reaching down to the next generation and out to women around the globe to bring them up. Join hundreds of women entrepreneurs as we come together to capitalize on this incredible moment in time, and do something about it.OUR TIME IS NOW! Click here for more information and to register.



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