Lisa Nicholls | NAWBO

Lisa Nicholls

Being Innovative on Social Media

Guest Author: 

Social media itself is innovative. It is always changing and evolving, both in the platforms that become popular, and within the platforms themselves. As examples, look at how fast Snapchat rose and then fell in popularity; look at how often Facebook throws a curveball at us; look at the latest uproar about Instagram shadowbanning. If we can’t stay innovative on social media, our accounts will become stale and uninteresting, and no one will engage with us!