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Rikki Quintana

Your Engagement Determines Your Exposure on Social Media

Guest Author: 

The level of active engagement by the audience with your posts on social media determines how many people actually see the post (unless you are paying for ads/exposure). That’s the basic formula embedded in the famous “algorithm” you’ve probably heard of. That means if you want free exposure on social media, YOU need to “engage” and invite your friends and colleagues to engage too.