Our keynote speaker is Michelle Petties, owner of I am Brand New Now. Michelle is a coach and author. Her book "Leaving Large, a Food Addicts Memoir, How I Won a Forty-Year Battle Over Obesity." will be released in May 2021.
Michelle has worked for some of the most recognizable names in commercial media, including Disney/ABC and Radio One, negotiating client campaigns for household brands like McDonald's, TMobile, and Coca-Cola. She began her career in advertising at J. Walter Thompson in Dallas in 1981 and recently concluded a ten-year public media career at Maryland Public Television.
In this presentation, you will learn
- You are your brand
- How you show up says a lot about your brand
- How your personal brand makes or breaks a sale
- How to show up in a way that helps you get and keep customers