Susan Petoyan | NAWBO

Susan Petoyan

Susan Petoyan

Founder/CEO, Imagine If Research & Insights
Susan is an insight-driven business strategist who helps clients make better business decisions — and create positive impact — through a better understanding of their target customers. For nearly 20 years, she has partnered with Fortune 100 and 500 clients in various industries, both as an internal and external resource. Susan democratizes insights by bridging decision-makers with consumers in new, authentic, and powerful ways that translate insights and opportunities across all perspectives and borders. Her passion for understanding and inspiring people (both consumers and business partners), and making a meaningful difference, is her catalyst for founding Imagine If Research & Insights.

Imagine If Research & Insights helps brands and companies make smarter and more strategic business decisions with data about their target customers and their needs. We make our clients more profitable by identifying the best customers, pricing their products and services, marketing and messaging more effectively.


"Keys to success will vary depending on what stage your business is in. But we believe in three things that are constant.

  1. Passion for what we do is contagious. If you are passionate about how your work helps others, you don’t have to sell anything
  2. Vision is critical - if you don’t know where you want to go, talking about how or when you’ll get there is pointless.
  3.  Having a great teams makes or breaks a business. Finding and retaining the right people is hard but you will improve with time."
Tel: (818) 245-5264
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