NAWBO-MN Member of the Year - Kasey Worrell Hatzung, Fusion Hill

Achieve! Awards Member of the Year

This award recognizes a member who demonstrates passion for the NAWBO mission, strong chapter engagement, and has consistently served the chapter in a leadership and/or lead volunteer role for three years or more.

 

Kasey Worrell Hatzung  | Fusion Hill
Co-founder and Principal  


Kasey has contributed countless hours of service to NAWBO-MN including helping to envision and launch the Catalyst Fund program as well as serving on the Board, the sponsorship committee, the Hall of Fame event team and championing the evolution of the NAWBO-MN visual brand.

Kasey Worrell Hatzung is cofounder and Principal of Fusion Hill, a certified woman-owned marketing agency with 40 employees headquartered in northeast Minneapolis, MN. Fusion Hill’s unique blend of disciplines helps the nation’s top financial services, health care and tech brands meet – and exceed – their business objectives.

Founded in 2004, Kasey and her business partner, Kerry Sarnoski, saw a unique opportunity in the marketplace to build an agency dedicated to the true integration of research, strategy and creative. These three areas of focus meld to produce powerful outcomes for every client. Research projects result in rich visual deliverables, while design solutions capitalize on an adept understanding of research and strategy. The agency holds service agreements with Fortune 100 companies that believe in Fusion Hill's integrated approach and share their values.

Kasey is passionate about business – both her own and her clients’. She provides strategic leadership for Fusion Hill and is the visionary behind the creative and strategy disciplines. Since its inception, Kasey and her partner have successfully built a business that has seen an average of 15% revenue growth year over year. Service expansion and client account growth along with profits reinvested in the business have made the two owners’ priorities of building a thriving company culture, ensuring work/life balance, giving back and having a positive impact on the community a reality.

What is most important to Kasey beyond her time with her husband and raising their two teenage boys is what she and her company are doing to build a diverse, inclusive and equitable agency and industry and to raise up and support the next generation of women and BIPOC leaders. As an agency owner and as a marketer, Kasey considers it both a responsibility and a privilege to champion people and ensure that those gathering the insights and developing the campaigns – and the work itself – reflect and represent the consumers the work is targeting. Kasey prioritizes time to mentor women both inside and outside of Fusion Hill and invests her time and talents with organizations that promote and facilitate the success of all women business owners. She has helped to rebrand and relaunch Freeset Global as Joyya – an ethically sourced apparel company that provides a way out of poverty through employment to women in Kolkata, India. And in Minnesota, Kasey has been a visionary in developing the NAWBO-MN Catalyst Fund and its scholarship program. The new program offers membership to women entrepreneurs in their earliest stage of business ownership when a connection to and guidance from fellow business owners is critical. Additionally, she and her business partner have created kake LLC, a vehicle to invest in and grant funds and business acumen to women-owned and BIPOC-owned businesses. Live.Give.Save, a fin-tech start-up owned by Susan Langer, was Kake's first investment which was successfully sold in Spring 2021. Kake’s proceeds will fund additional investments and grants.

 

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