Learning Lab! - Work Less, Earn More Through Values-Based Pricing | NAWBO

Learning Lab! - Work Less, Earn More Through Values-Based Pricing

Tuesday, July 30, 2019 - 12:00pm1:00pm
Scout Workshop
2744 Lyndale Ave. S.
Minneapolis, MN 55408
United States

Date: Tuesday, July 30, 2019
Time: 12:00 pm - 1:00 pm
Location: Scout Workshop - 2744 Lyndale Ave. S., Minneapolis, 55408
Investment: FREE to members

Women business owners consistently underprice their goods and services, leaving money on the table and working too hard for too little. Value-based pricing provides a way to quantify, justify and articulate accurate pricing. For women, that often means asking for more—and getting it.

Our Learning Lab Hosts:

Jenny Niemela, Principal
SpryFish Creative


Jenny Niemela is an award-winning former business journalist whose expertise in messaging, content marketing and thought leadership helps business owners ask for and get the price they deserve for their goods and services. Her marketing organization, SpryFish Creative, specializes in elevating business executives to become thought leaders in their industries. She’s particularly passionate about elevating the pricing expertise and thought leadership of women business owners.


Susan Heinlein, SVP

As the first SVP of Pricing at G.E., Susan Heinlein pioneered value-based pricing at the corporate level, and she’s spent the last decade accelerating results for some of Minnesota’s most renowned global organizations. She’s excited to bring her pricing expertise to the SMB market, particularly women-owned companies.


Thank you to our sponsors:


Learning Lab is a program for members, by members! Here's how it works:

NAWBO members and their organizations have an opportunity to host other NAWBO members at their place of business to provide a learning experience specific to their expertise. Learning Lab hosts provide location, lunch and learning on topics that will help our member business owners maintain and grow successful enterprises. Attendance is free. In addition to relevant education, the Learning Lab also provides hosts an opportunity to share in depth information about their business and supports overall member networking.

If you want to be a Learning Lab host you will complete a simple Learning Lab application form. This will identify content, expertise and background of instructors and the leave behind materials that will be created for the learning experience. The applications will be reviewed by the NAWBO Programming Committee who will work to schedule the Learning Lab and discuss details, such as the maximum capacity for your event, etc. The Programming Committee will take care to space "like industry" member organizations and similar topics so that they are not back to back. 


We encourage you to be a Learning Lab host; all members are invited to participate! Click here to download & fill out the speaker request form.

For more information, please contact Julie Kimble, Programming Chair and board member at juliekimble@kimbleconsult.com.


(Note that we will test this new program throughout 2019 and based on your feedback determine if we continue on in 2020.)

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