Meet Susan Brauer | NAWBO

Meet Susan Brauer

President, Brauer Consulting Group

www.brauerconsulting.com
susan@brauerconsulting.com

 

Brief description of your business in two to three sentences

Brauer Consulting Group is a strategic marketing company specializing in enhancing face-to-face marketing programs. By working with our clients to plan and implement their event and trade show strategies and train their staff we help them ensure successful results.

Tell us about your business journey/experience. Is there a surprising tidbit we can share about you or your history?

I moved from Chicago to Minneapolis in 1992 and worked for 12 years at a company that designed, built and handled the logistics for trade shows for 3M. In that time, I began to work with my 3M clients to help them build strategies around their shows to help them gain tangible results around their shows, which in turn helped them make better decisions about which shows and tactics were really working to help them achieve their goals and be able to allocate budgets and resources toward those efforts. 

Why did you decide to own your own business?

I had been actively looking for a “next step” in my career and had had lunch with a business owner that I admired who asked if I’d ever thought about consulting as I seemed to have a “system” that worked with my clients and a real passion around helping them be successful. I confided that I had thought about it, but didn’t know if I was ready. Well, like many folks who do go out on their own, the decision was made for me when I was downsized. Instead of looking for a new job, I thought, this was the kick in the pants that I needed and I’ve never looked back.

Family? Hobbies? Any work-life balance tips?

I live in Minneapolis near Lake of the Isles with my husband (and best friend) of 25 years. We are avid travelers and love to explore the world, bike, ski and SCUBA dive.

When and why did you join NAWBO-MN? What do you enjoy about NAWBO?

I joined NAWBO in 2014 to be around women business owners that I admire and see what I can learn from this fantastic group of professionals that will help me take my business to the next level.

 

Brauer Consulting Group is a strategic marketing company specializing in enhancing face-to-face marketing programs. By working with our clients to plan and implement their event and trade show strategies and train their staff we help them ensure successful results.

 
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