NAWBO Chicago - North Region Connects | NAWBO
 

NAWBO Chicago - North Region Connects

Tuesday, February 27, 2018 - 8:30am10:15am
Lake Forest Bank & Trust Company (Wintrust)
727 North Bank Lane
Lake Forest, IL 60045
United States

Presentation and Discussion: Develop your Strategic Marketing Model using insights from Market Research and Analysis

  • How to develop your Strategic Marketing Model using insights from Market Research and Analysis
  • How to build your Research Bridge. This process translates the data and insights gleaned from your data collection and analysis efforts into actionable key business objectives, marketing strategies/tactics, projects/initiatives, operating budgets, and key business performance measurements/KPIs
  • How you can identify opportunities for growth for your existing products/services (portfolio management), and
  • How you can identify opportunities for new value creation (new product or service development)