How to Create Successful Corporate Sponsorships & Partnerships | NAWBO

How to Create Successful Corporate Sponsorships & Partnerships

Monday, January 27, 2020 - 11:00am1:00pm
Multnomah Athletic Club
1849 SW Salmon Street
Portland, OR 97205
United States
Registration Deadline: 
January 27, 2020 - 2:00pm

Whether you already have an established company or are still firming up your first business idea, netting good sponsorships and partnerships could be a great help in propelling your plans forward.

But building truly successful sponsorships or partnerships takes work, and not a small amount of caution. It’s not just about finding the “right match” for your company – it’s also in the details, such as how you draft your proposals, and eventually your sponsorship/partnership agreements. It’s also in avoiding legal and operational pitfalls that may make a dream business deal turn sour.

In this event, you will learn how to:

  • Assess if your business is ready for sponsorships or partnerships
  • Find the right companies to approach for sponsorship or partnership (including due diligence tips and tricks)
  • Draw up good sponsorship or partnership pitches
  • Make sure your sponsorship/partnership deal is a win/win for all concerned


  • How do I know if my company/business idea is right for sponsorship or partnership?
  • What are the possible “red flags” on predatory sponsors/partners?
  • Conversely, what are the marks of a “good” sponsor/partner?
  • Which local networking events should I attend in order to find the best potential sponsors or partners?
  • How should I write and send out my sponsorship/partnership proposal?
  • Are there times when it is better not to have sponsors or partners?

Panelists include:

Barb Young, Fundraising Professional and Major Gifts Officer, Oregon Food Bank

Kim Van Syoc , Executive Director, Banfield Foundation

Kristen Keats, CPA and industry leader, Breakaway Bookkeeping + Advising

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