Meaningful Media Relations: Increasing Brand Awareness with Proactive PR | NAWBO

Meaningful Media Relations: Increasing Brand Awareness with Proactive PR

Monday, October 26, 2020 - 11:00am1:00pm
Registration Deadline: 
October 26, 2020 - 11:00am
A NAWBO Oregon Professional Development Forum. Learn the essentials of media outreach.

About this Event

Have you wanted to attract quality press coverage for your business but don’t know where to start?


In today’s challenging and competitive market, it is more crucial than ever for businesses to stand out and increase awareness of their brand through every possible channel—especially media outlets. However, when it comes to reaching out to the press and landing mentions in the media, many business owners feel lost.


Why is media attention important? And what can a good outreach strategy with journalists mean for your business? Unfortunately, many business owners treat PR as an afterthought and miss out on opportunities that can transform the way their brand is perceived. In fact, the right PR opportunity can drive thousands of quality visitors to your website and other marketing channels which can translate to leads, followers, and other meaningful business relationships.


If your brand strategy is limited to your in-house channels(your social media, email subscriber list, website visitors, etc.), you are very limited in your scope and reach when it comes to building your brand’s awareness. National and global media outlets with hundreds of thousands of readers can help take your business to the next level by placing your brand in front of viewers you wouldn’t be able to find on your own.


In this exclusive webinar, U.S. News and World Report contributor Jules Rogers will give her insights about how business owners can form relationships with journalists and get meaningful press coverage.


If you are looking to bolster your PR strategy, tune in for this webinar where Rogers will answer questions like:

• How to develop a curated outreach strategy

• How to get in contact with journalists and editors at media outlets

• How to get started writing a pitch to showcase your business

• How to make yourself accessible and approachable to reporters

• How and when to follow up

• Tips for talking to reporters during interviews

• and more!


Crafting your own PR strategy and securing high-quality media coverage is very possible and can make a huge difference for you and your business.


Rogers will also discuss why business owners should be familiar with media literacy and how it can help them succeed in their business.


This comprehensive workshop will give business owners the tool they need to establish and execute a successful outreach strategy for speaking to journalists.


Don’t miss out on this chance to get exclusive insights from a journalist about how you can make the most out of your business in the media world.


Join us on October 26 to learn more about how to start creating a PR strategy for your business that can help take your brand to new levels. Save your spot today.




About Jules Rogers


Jules Rogers is a regular contributor for U.S. News and World Report. She is a business journalist and covers consumer trends, data analysis, and other business news. She has over five years of experience in business journalism and is an expert in writing about data-driven news. She frequently writes about cars and motor trends as part of her contributing work. Rogers is an alumni of the University of Oregon.

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