NN PHX In Person: Harnessing The Power of Personas in Your Marketing Strategy | NAWBO

Thursday, September 1, 2022 -
11:30am to 1:00pm

Marketing is all about figuring out not just what to say to your audience, but also when and how to say it. In order to craft that perfect message and communicate it effectively, you have to understand your audience.

 

So what does that mean, and how do you accomplish it? One important way is through marketing personas. Sometimes called buyer personas, marketing personas create clear portraits of potential customers, literally putting a name – if not a face – to the often nebulous concept of your “target audience.”

 

In this session we’ll define marketing personas, explain why marketing personas are important, and provide tips for developing personas for your own company.

 

Meet Sandra:

Sandra's career in marketing spans 28 years from working at major record labels in Los Angeles and New York to national radio stations and now, an advertising agency.

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