In an ideal world, your branding would be like the perfect partner: taking steps through life alongside you, going on exotic holidays together, and encouraging you to make your mark on the world.
In reality, it can seem more like that one boyfriend you had in high school who never wanted you to go to parties or hang out with your friends. Gross. Some of you were lucky enough to marry your high school sweetheart, but most of us look back on who we dated in school and are like “what the heck was i thinking?!”
The thing is, it can be hard to recognize a toxic brand relationship while you’re in it – so I’ve taken the liberty of putting together a few signs that screammmm you need to make a change ASAP. Avoiding to tell people about your brand, changing your products and services, and not talking to the customers you want are all indicators of a toxic brand.
I’ve come up with 5 ways to make sure your brand isn’t holding you back.
Branding expert and graphic designer Caitlin Penny is changing the world by design. As the CEO and founder of Copper Theory Creative, Caitlin creates professional designs that give entrepreneurs and business owners a powerful first impression with their target audience. By helping her clients amplify their brands, Caitlin plays a key role in helping them achieve their goals, fulfill their missions, and ultimately change the world in their own way.
Caitlin is on the board for the Women’s Enterprise Foundation and is also a former recipient of the highest scholarship that they offer. Caitlin has been nominated for the Young Professional of the Year award from the National Association of Women Business Owners and has been featured in Shout Out Arizona and United Colors of Design magazine.