Scottsdale Neighborhood NAWBO | NAWBO

Scottsdale Neighborhood NAWBO

Thursday, February 27, 2020 - 11:30am1:00pm
Natural Grocer's Community Room
13802 N. Scottsdale Road
Suite 110
Scottsdale, AZ 85254
United States
Registration Deadline: 
February 27, 2020 - 11:30am

Negotiating - Women Can Play That Game Too!

As service providers, many women business owners struggle to ask for high prices, feeling overly concerned about the financial welfare of their prospects or clients. As a result, women earn significantly less than their male counterparts. Research shows that almost 90% of all women owned businesses make less than $100,000 of gross revenue per year! The gender income gap exists because women allow it to happen. Women tend to be overly concerned about the financial well being of their prospects, instead of focusing on the value they provide and their own financial well being. Understanding the art of negotiations can help shift the focus and enable female entrepreneurs to make more money and feel valued for the expertise they provide.

1. Know what you are worth (don’t undersell yourself)

2. Negotiations are part of the game of business

3. Aim high and settle for more than you initially thought you’d get

4. Do your homework

5. Know your differentiating factors – why are you the right person for the job

About our speaker: Cindy Gordon

Cindy Gordon is the founder of Business Rescue Coaching ( a boutique coaching service that provides a unique leadership experience to female small business owners who are looking to make more money than they thought possible. Cindy’s programs help women find their internal motivation so that they gain the conviction to do whatever it takes (legally and morally of course) to achieve their goals. Cindy helps her clients dream big and break the walls of their comfort zone and see themselves as worthy of making big bucks!

NAWBO Members and guests are welcome to attend.

Limited to 20 participants.

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