Technology has inserted itself into nearly every facet of our lives over the last several years, and the business world is no exception. In today’s market, things are changing day to day. New components are arising all the time, and though digital communication can provide innumerable business opportunities, it can be difficult and daunting if you’re not sure how to properly utilize it.
When it comes to running a business, technological know-how means more visibility, credibility and ultimately, more business for your brand. While the realm of digital innovation can be overwhelming, understanding it all becomes easier when you let Lisa Caprelli, author, businesswoman and new media specialist, be your guide.
The current state of marketing and advertising requires adaptability to stay ahead, and understanding and implementing tech tools will quickly become your biggest asset.
In her book Color Your Message, Caprelli breaks down the essentials for digital marketing and social media and explains how they can add priceless value to your brand. She turns the spotlight on several unique and innovative ways to look at traditional forms of communication in a whole new light, and explains what that means for your business and identity.
Caprelli’s style of bright, colorful marketing will help you wave goodbye to the black-and-white methods of traditional marketing and will help your brand gain exposure, interaction and recognition. She provides a clear framework for understanding what it all means, how it can add value to your business and most importantly, how to put it into action and see results.