Up Your Marketing Game: Meet The Panelists | NAWBO


Up Your Marketing Game: Meet The Panelists

It’s time to start thinking about Small Business Saturday on November 26th and how to increase traffic to your location on one of the biggest shopping days of the year. Whether you are a retailer, service professional or other type of business owner, the last few weeks of the year can often be the most profitable. 

Learn social media secrets and expand your online reach during this special, two-hour event to learn tips, tricks and expert advice to up your marketing game with social media.

Join us for the first of two free events for retail business customers, which will include:

  • A webcast of the Small Business Academy Up Your Marketing Game: Social Media Secrets,  presented by Microsoft Office.  
  • Discussion session following the webcast to hear from other business owners and share thoughts and ideas (see below)
  • An opportunity to network with other local business owners
  • A look at the many free resources and services available to business customers

Register today as space is limited.

NAWBO slc register now

Up Your Marketing Game details:

  • DAY: Thursday, October 6, 2016
  • TIME: 3:00--5:00pm (networking/mixer immediately following)
  • LOCATION: Microsoft City Creek, Salt Lake City
  • PRICE: This event is free, but we recommend you register as seating is limited. 


Meet the panelists:

Helen Wade

Owner, Founder, The StockistHelen Wade The Stockist

Established in 2009.

The Stockist (formerly Fresh Boutique) opened in 2009 by Brother Sister Duo Ian and Helen Wade. The Stockist offers clothing, shoes, accessories with a little bit of heritage and history.  We would rather offer quality clothing that is on trend but timeless.  In 2014 Ian took his knowledge from The Stockist and headed east to New York to expand his experience and knowledge. In October of 2014 The Stockist expanded and moved across the street from the old location.  This has now allowed us to really create and curate the shop properly.  Expanding both the men’s and women's offerings, hosting events and home to Iron & Resin Outpost shop as of January of 2015.  

Helen has been living in Salt Lake City for over 17 years now that this is her home!  A University of Utah graduate, she has taken her love of outdoors, fashion and adventure and created The Stockist.  If she is not in the shop she is generally chasing after her 5 year old Isla, who you will also see in the shop from time to time.


Darrian Wright

Social Media Manager at PluralsightDarrian Wright

Darrian Wright currently leads social media at Pluralsight, an ed tech startup in Farmington. Prior to Pluralsight, Darrian was a social media manager at Adobe. Writing is her first love; she has a journalism degree from BYU. Darrian loves consulting, photography, and trying new restaurants with her husband of two years, Mitchell.


Carol Elliott

Owner, Founder, Paletti SLC

Since 2004, Paletti has been serving Salt Lake City with access to the world’s very best fashion and service. Paletti was established to stand as a retail icon in Salt Lake City – both in timeless selection and impeccable service. They wanted to create an experience that provided the access to high fashion of New York and L.A., and the exceptional service that comes with high-end, boutique shopping. With decades of fashion and retail buying experience, Paletti delivers not only the best styles on the market, but those that withstand time and trend.


Micaela Choo

Digital Media Strategist at Utah Digital Services of The Salt Lake Tribune

Mciaela ChooMicaela is a former TV journalist who covered everything from crime to politics. Her experience in marketing includes journalism to content writing, to PR to online advertising.  In 2006, she moved into sales and marketing after earning my Masters degree in Communications. She enjoys building professional relationships in the business community and helping her clients achieve their marketing goals.