Meet Jodi Vawdrey, President of NAWBO SLC and Financial Advisor | NAWBO

Meet Jodi Vawdrey, President of NAWBO SLC and Financial Advisor

Jodi Vawdrey

Jodi Vawdrey is the current president of the Salt Lake Chapter of NAWBO. She has served on the board in some capacity since joining NAWBO five years ago. Jodi feels that serving the organizations that she has been involved with has helped her achieve the success she has enjoyed as a Financial Advisor with Northwestern Mutual. She changed careers 11 years ago, with the hope that being an advisor would allow her to fulfil her dream of being a teacher. In many ways it has, because every day she helps people figure out what is important to them, and then coaches them on how to live on purpose to accomplish their dreams.

When she is not helping others fulfil their dreams and aspirations through her dedication to her clients and other NAWBO members, she spends her time with her family.  Jodi has been married to Darin for 35 years. She has two grown sons, one daughter-in-law, and two young granddaughters. 


What benefits do women business owners get from being a part of NAWBO?

You get out of NAWBO what you put into in it. By that I mean attending events, networking with the other women, taking advantage of the learning opportunities, which are many, throughout the year. NAWBO’s purpose is to support other women business owners in the capacity of mentoring and friendship. The relationships I have made with fellow NAWBO members are some of the most influential and important relationships in my life. 

One of the most difficult obstacles that many business owners have is how to step out of that comfort zone and take the steps to take your business to the next level of success. NAWBO offers the support and expertise of other women who have been exactly where you are and, if you just ask, are more than happy to offer you the guidance and counsel needed to get there. As women business owners, we are a unique community with unique challenges, but no matter where you are in your business development, there is someone in NAWBO who has been there and will help. It is a safe place to be vulnerable.

NAWBO also offers monetary benefits, which include discounts with strategic partners nationwide.  These can all be found on the website. We also have an established political voice because we are a national organization. If you want to be involved in making your voice heard, please reach out to me.

What are some obstacles that our NAWBO chapter is facing right now?

This year we are striving to really get the word and mission of NAWBO out into our community.  We have made some strategic partnerships, one with Microsoft, that has given us the opportunity to offer more workshops aimed at business and technology. We have increased our social media presence with the hope of getting more attendance at our events.

We are also making a push to get more members and to get our current members more active.  Unlike other networking groups, our mission is not to necessarily look for people to direct sell to or get direct referrals from.  We are about helping each other grow. I’m hoping to get the word out that NAWBO is a great place to learn how to be successful from others who are successful.

Is there a book that you would recommend we read?

Rising Strong by Brene Brown. It’s about getting back up after you have fallen. In business, we all have failures of some kind, but knowing that you get to choose to be stronger after the fall is key to success.

Do you have a go-to person?  That one person you seek advice from?

My husband listens to me every day. We have been through many life challenges, and he is always there to support me. However, he isn’t always the one with the answers.  It depends on the problem really.  I rely on my NAWBO sisters for brainstorming about my business. They are always there for me, and I know they always will be.

What would we be surprised to hear that you have done?

This was a few years back, but I won a demolition derby.

Where is that one vacation spot that you want to go but have never been?


I asked Jodi in the interview why she has never been to Hawaii. Her response was that she just had never booked a trip there. I challenged her to get one booked this year. Please make sure you ask her if she has booked her vacation.

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