The Who, What, How, When of Becoming a Certified Women-Owned Biz | NAWBO

The Who, What, How, When of Becoming a Certified Women-Owned Biz

Monday, July 27, 2020 - 12:00pm1:30pm

Find out the benefits of being a certified as a woman-owned business and how to access to a $200 billion government contract!

About this Event

Becoming certified as a woman-owned business has many benefits—namely access to a $200 billion government contracting market. Beyond the government market, countless corporations are diversifying their brands by doing business with reliable women-owned businesses, some of which have set-asides and special programs.

But, going after these dollars is not a fit for every female entrepreneur. And identifying which certification is right can be confusing and the process can be tedious. Finally, marketing the certification and connecting with the right opportunities can feel overwhelming.

In this virtual event, Liz Whitehead, CEO of 12PointFive and award-winning Women’s Business Enterprise connector, will give you the WHY behind women’s business certifications, help you identify if it’s right for you, and help you determine the best way to connect with these opportunities.

The virtual event will cover:

  • Who should consider becoming a certified WOB?
  • The difference between government and corporate programs
  • Tips for streamlining the certification process
  • Creating an action plan to market your certification and sell

More about the presenter: Liz Whitehead is the CEO of 12PointFive, a business development consultancy that equips diverse businesses to leverage their certification and benefit from corporate supplier diversity initiatives. She’s also the Co-Founder of of Diversity Masterminds, an online curriculum focused on building a roadmap to certification success. With a client roster that includes Fortune 500 companies as well as certified business enterprises who are actively looking to leverage their certification, Liz supports her clients in reaching their goals through facilitation, consulting, and one-on-one coaching.

NOTE: Zoom link will be sent after registration. This is a free event.

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