San Francisco Bay Area Blog | NAWBO


San Francisco Bay Area Blog

  • 10 Things to Review to Assess the Health of Your Business December 28, 2019
    The beginning of the year means it's time to begin preparing for an even more profitable 2020.
    The first important thing you can do is to assess the health of your business as it stands today. Doing so can help you identify areas where improvements can be made as well as strengths that you might be able to expand and achieve even greater success over the coming months.
    The following 10-point checklist should help you accurately measure the pulse of your company so you can better prepare and plan for a new year.

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  • Best Practices: How to Market Your Small Business Consistently When You Have NO Time December 28, 2019
    You know you need to market consistently. You have the best intentions of doing so. But you find yourself constantly distracted by the phone ringing, email piling up, invoices to send, clients to help, voice mails to return and the paper that is growing out of your desk.

    What's a busy guy or gal to do?

    Here are 5 ways you can market your business consistently when you have NO time:

    1. Start your day with a marketing activity before anything else. Most folks I know start their day checking their email, which is a guaranteed productivity killer. Making the simple shift of giving attention to business development BEFORE you get sucked into meeting other people's demands, allows you to start your day focused on growth. Whether it's 15 minutes, 30 minutes or an hour, dedicate the first part of EVERY workday to a specific, goal-focused marketing activity and watch how new opportunities begin to unfold.

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  • How to Grow Your Small Business Using Instagram, LinkedIn and Yelp September 17, 2019

    Do you know where your next customer is coming from? 73% of small business owners report using social media to attract more customers and revenue. Are you one of them? If so, you probably know that your Instagram, LinkedIn, and Yelp profiles can help you:

    • Create visibility for the great work that you're doing.
    • Attract prospective customers.
    • Generate consistent referrals.
    • Increase your revenue.

    However, many small business owners find it challenging to get the results they want from these popular platforms. That's why we invited our friends, Nichole McNiel, Product Researcher at Instagram, Julia Cabral, Senior Product Marketing Manager at LinkedIn, and Matt Donzella, Business Manager at Yelp, to join us at the Google Community Space in San Francisco for a hands-on workshop during San Francisco Small Business Week.

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  • How to Follow Up With Prospects (Even When You’re Insanely Busy) August 20, 2019

    Can you see yourself there?Business Owner Enjoying Following-UP

    IMAGINE that every event you attend is filled to the brim with prospects – new clients, potential referral partners, and people who can’t wait to become paying customers.

    You leave the event with stacks of business cards – and you look forward to following up with all those hot leads.

    If you’re like most small business owners…

    This is the point where the dream can quickly become a nightmare:

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  • 4 SEO Tips that Will Make Your Business Grow July 16, 2019

    Looking for innovative methods to improve website productivity? Search engine ranking is critical to ensure the best performance for your business systems. Explore the following four search engine optimization (SEO) tips for enhancing your business.

     #1: Strategic Content

     Strategizing to focus on page relevance is critical when building a website. Recognizing visitor behavior is the first principle in understanding how SEO tactics work.

     Developing a robust website requires the first layer to focus on pertinent content while considering SEO practices as a supplement.

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  • 3 Great Strategies to Grow Your Mailing List June 9, 2019

    Your mailing list isn’t a static, unchanging thing. It can be too easy to forget sometimes that it can deplete due to attrition or the changing needs and circumstances of your audience, all while it quietly chugs away in the background of your outreach operations week over week.

    Hubspot ran the numbers and discovered that your mailing list decays by about 22.5% year over year, due to a whole list of factors. Subscribers move to new jobs and new email address, companies rebrand or shift focus, interest wanes, and so on. It’s up to you and your business to renew, rebuild, and expand your mailing list to keep your subscribership robust while increasing your leads and outreach.

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  • 5 Self-Sabotaging Digital Marketing Mistakes, Missteps, and Pitfalls March 23, 2019

    As digital marketing has blossomed into a global industry, there has been a great deal of innovation and refinement.

    Even so, there are still a good number of digital marketing mistakes that too many brands still make. These are the 5 self-sabotaging mistakes, missteps, and pitfalls digital marketers make:

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  • 5 Ways to Sell Your Products Online With Social Media February 25, 2019

    Selling with social media is tough if you don't know what you're doing. This is because social media is primarily used for branding, not selling.

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  • Twitter 101 for Business January 27, 2019

    Twitter for businesses is aimed at growing a targeted follower base, networking and making connections, creating engagement with target audiences, increasing brand awareness, and converting followers into leads, customers, or clients. The following document outlines basic Twitter practices and how to optimize Twitter for business.

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  • How to Optimize a Blog Post December 18, 2018

    Knowing how to optimize a blog post will gain you a better return on your content marketing efforts. Creating a post that is optimized for SEO, optimized for social media, and optimized for user experience, creates credibility for the brand. Also incorporate calls to action so that the blog post is as likely as possible to convert.

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