San Francisco Bay Area Blog | NAWBO


San Francisco Bay Area Blog

  • 5 Self-Sabotaging Digital Marketing Mistakes, Missteps, and Pitfalls March 23, 2019

    As digital marketing has blossomed into a global industry, there has been a great deal of innovation and refinement.

    Even so, there are still a good number of digital marketing mistakes that too many brands still make. These are the 5 self-sabotaging mistakes, missteps, and pitfalls digital marketers make:

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  • 5 Ways to Sell Your Products Online With Social Media February 25, 2019

    Selling with social media is tough if you don't know what you're doing. This is because social media is primarily used for branding, not selling.

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  • Twitter 101 for Business January 27, 2019

    Twitter for businesses is aimed at growing a targeted follower base, networking and making connections, creating engagement with target audiences, increasing brand awareness, and converting followers into leads, customers, or clients. The following document outlines basic Twitter practices and how to optimize Twitter for business.

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  • How to Optimize a Blog Post December 18, 2018

    Knowing how to optimize a blog post will gain you a better return on your content marketing efforts. Creating a post that is optimized for SEO, optimized for social media, and optimized for user experience, creates credibility for the brand. Also incorporate calls to action so that the blog post is as likely as possible to convert.

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  • Best Email Marketing Practices for Businesses November 19, 2018

    Best Email Marketing Practices for Businesses

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  • How to Optimize Your Social Media Strategy September 23, 2018

    There are many ways to create a top-performing social media strategy in the 21st century. But before you can begin, you will need a workable game plan. It's a good idea to start by asking yourself a series of questions. Who is your audience? What interests, inspires or moves them? Where do they live online? In this post, we’ll explore these questions in more detail.

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  • 5 Common SEO Mistakes Small Businesses Make August 26, 2018

    Many small business owners are losing out on potential traffic, because their web presences are not fully optimized for SEO. This may be from inexperience, a lack of knowledge or time, or a failure to realize just how important SEO is. The good news is that those websites can be rehabilitated with just a little effort.

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  • Getting Influencer Marketing Right in 2018 June 18, 2018

    Influencer Marketing has become the hot new thing on the digital marketing landscape. It’s been around for a while now, and it’s really starting to come into its own as a major digital marketing channel. Still, it does require you to entrust your brand or your product to a third party, and that may come with unanticipated drawbacks. In the news lately, there have been several stories influencer marketing going awry.

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  • 5 Easy Ways to Grow and Nurture Your Email List May 11, 2018

    More than once, we’ve pointed out that, of all the various remarketing channels, email marketing consistently shows the highest ROI (Return on Investment). It makes sense when you think about it. Unlike other channels, the people you’re marketing to have already engaged with the brand, and have explicitly offered their email addresses because they want to hear more. Talk about preaching to the choir, right?

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  • Leveraging Reviews for Digital Marketing and Business Success February 19, 2018

    As a business owner, you’re surely aware of the kind of impact reviews can have on your bottom line. Your customers are probably aware of this too, at least in passing, but they’re often unlikely to take the time to leave reviews. It’s a problem of diffusion of responsibility. As the total number of people increases (say, a large customer base) the sensation of personal responsibility and direct control felt by any single customer will drop.

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