San Francisco Bay Area Blog | NAWBO


San Francisco Bay Area Blog

  • Getting Influencer Marketing Right in 2018 June 18, 2018

    Influencer Marketing has become the hot new thing on the digital marketing landscape. It’s been around for a while now, and it’s really starting to come into its own as a major digital marketing channel. Still, it does require you to entrust your brand or your product to a third party, and that may come with unanticipated drawbacks. In the news lately, there have been several stories influencer marketing going awry.

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  • 5 Easy Ways to Grow and Nurture Your Email List May 11, 2018

    More than once, we’ve pointed out that, of all the various remarketing channels, email marketing consistently shows the highest ROI (Return on Investment). It makes sense when you think about it. Unlike other channels, the people you’re marketing to have already engaged with the brand, and have explicitly offered their email addresses because they want to hear more. Talk about preaching to the choir, right?

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  • Leveraging Reviews for Digital Marketing and Business Success February 19, 2018

    As a business owner, you’re surely aware of the kind of impact reviews can have on your bottom line. Your customers are probably aware of this too, at least in passing, but they’re often unlikely to take the time to leave reviews. It’s a problem of diffusion of responsibility. As the total number of people increases (say, a large customer base) the sensation of personal responsibility and direct control felt by any single customer will drop.

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  • NAWBO SFBA Seeks An Executive Director January 3, 2018

    We are kicking off 2018 with a search for a part-time Executive Director. Do you know someone who is passionate about women-owned businesses, is based in the Bay Area, has fantastic organizational skills and is comfortable seeking out corporate funding?   The full job description is below. To apply, please send a cover letter and resume to our president:  

    NAWBO SFBA P/T Executive Director

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  • 7 Tips to Follow When Using Social Media for Business December 30, 2017

    It wasn’t so long ago that message boards, chat rooms, and email were the only possible outlets for casual social interaction online. The scope and variety of social media we take for granted today simply didn’t exist. Even in high-tech cities like San Francisco, businesses still relied firmly on traditional advertising to reach the masses.

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  • The Unique Challenges of Marketing for B Corps November 14, 2017

    For B Corps, as well as marketing your business message and branding, you will often find yourself dedicating some of your marketing efforts to communicating the very concept of a B Corp certification. Unlike more common certifications, like “Fair-Trade” or “Organic”, B Corps haven’t quite made themselves a household name. Despite this fact, there are over 2000 of them in 42 countries, across 120 industries.

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  • The Solopreneurship Misconception, and What You Need To Know September 29, 2017

    Here's the thing. As solopreneurs, we take a lot of pride in picking ourselves up by our bootstraps and building a business. We give ourselves credit, but the feeling of self-completion we get is insidious, sneaking into our thoughts and clouding our judgments. It's chick to think of ourselves as being wholly independent, but it's a conceit.

    The big secret about solopreneurship is that there's no such thing as a soloprenuer.

    No One Goes It Alone

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  • How to Achieve Better SEO Copywriting Results through Testing September 6, 2017

    As an SEO copywriter, you’ll get better results, more traction, more visibility, and more conversions if you use a testing and data analysis process to track and improve the results of your writing.

    You’ll build a stronger portfolio, keep your clients happier, and, without putting too fine a point on it, it’s good for your bottom line.

    So, read on, and find out how you can leverage data to improve your copywriting.


    It all starts with data collection. You have an hypothesis, or you want to try something new? Put it to the test.

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  • 5 Ways to Create Better User Experience July 27, 2017

    By now, if you’re reading this post, odds are you’re already familiar with the basic concept of “User Experience.” It’s been a buzzword in a variety of industries for a while now. Most recently a darling of the tech industry, it’s hatched into the mainstream and been appropriated as a shorthand metaphor for a variety of forms of interaction – everything from storefront checkouts to automotive dashboards.

    But having said that, though the term is ubiquitous, many people aren’t sure precisely what it really means, why it’s important, or how they can build with it.

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  • June President's Message June 19, 2016

    Thanks for joining NAWBO!

    This month NAWBO-SFBA has fun, inspiring event you won’t want to miss.  Meet the first female Blackhawk pilot. Elizabeth will be joining us all the way from Texas. Join us July 7th from 5:30-8 at the Sir Francis Drake Hotel in San Francisco. Registration is open!

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