San Francisco Bay Area Blog | NAWBO

NAWBO Blog

San Francisco Bay Area Blog

  • How to Grow Your Small Business Using Instagram, LinkedIn and Yelp September 17, 2019

    Do you know where your next customer is coming from? 73% of small business owners report using social media to attract more customers and revenue. Are you one of them? If so, you probably know that your Instagram, LinkedIn, and Yelp profiles can help you:

    • Create visibility for the great work that you're doing.
    • Attract prospective customers.
    • Generate consistent referrals.
    • Increase your revenue.

    However, many small business owners find it challenging to get the results they want from these popular platforms. That's why we invited our friends, Nichole McNiel, Product Researcher at Instagram, Julia Cabral, Senior Product Marketing Manager at LinkedIn, and Matt Donzella, Business Manager at Yelp, to join us at the Google Community Space in San Francisco for a hands-on workshop during San Francisco Small Business Week.

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  • How to Follow Up With Prospects (Even When You’re Insanely Busy) August 20, 2019

    Can you see yourself there?Business Owner Enjoying Following-UP

    IMAGINE that every event you attend is filled to the brim with prospects – new clients, potential referral partners, and people who can’t wait to become paying customers.

    You leave the event with stacks of business cards – and you look forward to following up with all those hot leads.

    If you’re like most small business owners…

    This is the point where the dream can quickly become a nightmare:

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  • 4 SEO Tips that Will Make Your Business Grow July 16, 2019

    Looking for innovative methods to improve website productivity? Search engine ranking is critical to ensure the best performance for your business systems. Explore the following four search engine optimization (SEO) tips for enhancing your business.

     #1: Strategic Content

     Strategizing to focus on page relevance is critical when building a website. Recognizing visitor behavior is the first principle in understanding how SEO tactics work.

     Developing a robust website requires the first layer to focus on pertinent content while considering SEO practices as a supplement.

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  • 3 Great Strategies to Grow Your Mailing List June 9, 2019

    Your mailing list isn’t a static, unchanging thing. It can be too easy to forget sometimes that it can deplete due to attrition or the changing needs and circumstances of your audience, all while it quietly chugs away in the background of your outreach operations week over week.

    Hubspot ran the numbers and discovered that your mailing list decays by about 22.5% year over year, due to a whole list of factors. Subscribers move to new jobs and new email address, companies rebrand or shift focus, interest wanes, and so on. It’s up to you and your business to renew, rebuild, and expand your mailing list to keep your subscribership robust while increasing your leads and outreach.

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  • 5 Self-Sabotaging Digital Marketing Mistakes, Missteps, and Pitfalls March 23, 2019

    As digital marketing has blossomed into a global industry, there has been a great deal of innovation and refinement.

    Even so, there are still a good number of digital marketing mistakes that too many brands still make. These are the 5 self-sabotaging mistakes, missteps, and pitfalls digital marketers make:

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  • 5 Ways to Sell Your Products Online With Social Media February 25, 2019

    Selling with social media is tough if you don't know what you're doing. This is because social media is primarily used for branding, not selling.

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  • Twitter 101 for Business January 27, 2019

    Twitter for businesses is aimed at growing a targeted follower base, networking and making connections, creating engagement with target audiences, increasing brand awareness, and converting followers into leads, customers, or clients. The following document outlines basic Twitter practices and how to optimize Twitter for business.

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  • How to Optimize a Blog Post December 18, 2018

    Knowing how to optimize a blog post will gain you a better return on your content marketing efforts. Creating a post that is optimized for SEO, optimized for social media, and optimized for user experience, creates credibility for the brand. Also incorporate calls to action so that the blog post is as likely as possible to convert.

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  • Best Email Marketing Practices for Businesses November 19, 2018

    Best Email Marketing Practices for Businesses

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  • How to Optimize Your Social Media Strategy September 23, 2018

    There are many ways to create a top-performing social media strategy in the 21st century. But before you can begin, you will need a workable game plan. It's a good idea to start by asking yourself a series of questions. Who is your audience? What interests, inspires or moves them? Where do they live online? In this post, we’ll explore these questions in more detail.

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