San Francisco Bay Area Blog | NAWBO

NAWBO Blog

San Francisco Bay Area Blog

  • Best Email Marketing Practices for Businesses November 19, 2018

    Best Email Marketing Practices for Businesses

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  • How to Optimize Your Social Media Strategy September 23, 2018

    There are many ways to create a top-performing social media strategy in the 21st century. But before you can begin, you will need a workable game plan. It's a good idea to start by asking yourself a series of questions. Who is your audience? What interests, inspires or moves them? Where do they live online? In this post, we’ll explore these questions in more detail.

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  • 5 Common SEO Mistakes Small Businesses Make August 26, 2018

    Many small business owners are losing out on potential traffic, because their web presences are not fully optimized for SEO. This may be from inexperience, a lack of knowledge or time, or a failure to realize just how important SEO is. The good news is that those websites can be rehabilitated with just a little effort.

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  • Getting Influencer Marketing Right in 2018 June 18, 2018

    Influencer Marketing has become the hot new thing on the digital marketing landscape. It’s been around for a while now, and it’s really starting to come into its own as a major digital marketing channel. Still, it does require you to entrust your brand or your product to a third party, and that may come with unanticipated drawbacks. In the news lately, there have been several stories influencer marketing going awry.

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  • 5 Easy Ways to Grow and Nurture Your Email List May 11, 2018

    More than once, we’ve pointed out that, of all the various remarketing channels, email marketing consistently shows the highest ROI (Return on Investment). It makes sense when you think about it. Unlike other channels, the people you’re marketing to have already engaged with the brand, and have explicitly offered their email addresses because they want to hear more. Talk about preaching to the choir, right?

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  • Leveraging Reviews for Digital Marketing and Business Success February 19, 2018

    As a business owner, you’re surely aware of the kind of impact reviews can have on your bottom line. Your customers are probably aware of this too, at least in passing, but they’re often unlikely to take the time to leave reviews. It’s a problem of diffusion of responsibility. As the total number of people increases (say, a large customer base) the sensation of personal responsibility and direct control felt by any single customer will drop.

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  • NAWBO SFBA Seeks An Executive Director January 3, 2018

    We are kicking off 2018 with a search for a part-time Executive Director. Do you know someone who is passionate about women-owned businesses, is based in the Bay Area, has fantastic organizational skills and is comfortable seeking out corporate funding?   The full job description is below. To apply, please send a cover letter and resume to our president: deb@stage2mktg.com.  

    NAWBO SFBA P/T Executive Director

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  • 7 Tips to Follow When Using Social Media for Business December 30, 2017

    It wasn’t so long ago that message boards, chat rooms, and email were the only possible outlets for casual social interaction online. The scope and variety of social media we take for granted today simply didn’t exist. Even in high-tech cities like San Francisco, businesses still relied firmly on traditional advertising to reach the masses.

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  • The Unique Challenges of Marketing for B Corps November 14, 2017

    For B Corps, as well as marketing your business message and branding, you will often find yourself dedicating some of your marketing efforts to communicating the very concept of a B Corp certification. Unlike more common certifications, like “Fair-Trade” or “Organic”, B Corps haven’t quite made themselves a household name. Despite this fact, there are over 2000 of them in 42 countries, across 120 industries.

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  • The Solopreneurship Misconception, and What You Need To Know September 29, 2017

    Here's the thing. As solopreneurs, we take a lot of pride in picking ourselves up by our bootstraps and building a business. We give ourselves credit, but the feeling of self-completion we get is insidious, sneaking into our thoughts and clouding our judgments. It's chick to think of ourselves as being wholly independent, but it's a conceit.

    The big secret about solopreneurship is that there's no such thing as a soloprenuer.

    No One Goes It Alone

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