San Francisco Bay Area Blog | NAWBO

NAWBO Blog

San Francisco Bay Area Blog

  • The Unique Challenges of Marketing for B Corps November 14, 2017

    For B Corps, as well as marketing your business message and branding, you will often find yourself dedicating some of your marketing efforts to communicating the very concept of a B Corp certification. Unlike more common certifications, like “Fair-Trade” or “Organic”, B Corps haven’t quite made themselves a household name. Despite this fact, there are over 2000 of them in 42 countries, across 120 industries.

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  • The Solopreneurship Misconception, and What You Need To Know September 29, 2017

    Here's the thing. As solopreneurs, we take a lot of pride in picking ourselves up by our bootstraps and building a business. We give ourselves credit, but the feeling of self-completion we get is insidious, sneaking into our thoughts and clouding our judgments. It's chick to think of ourselves as being wholly independent, but it's a conceit.

    The big secret about solopreneurship is that there's no such thing as a soloprenuer.

    No One Goes It Alone

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  • How to Achieve Better SEO Copywriting Results through Testing September 6, 2017

    As an SEO copywriter, you’ll get better results, more traction, more visibility, and more conversions if you use a testing and data analysis process to track and improve the results of your writing.

    You’ll build a stronger portfolio, keep your clients happier, and, without putting too fine a point on it, it’s good for your bottom line.

    So, read on, and find out how you can leverage data to improve your copywriting.

    Testing

    It all starts with data collection. You have an hypothesis, or you want to try something new? Put it to the test.

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  • 5 Ways to Create Better User Experience July 27, 2017

    By now, if you’re reading this post, odds are you’re already familiar with the basic concept of “User Experience.” It’s been a buzzword in a variety of industries for a while now. Most recently a darling of the tech industry, it’s hatched into the mainstream and been appropriated as a shorthand metaphor for a variety of forms of interaction – everything from storefront checkouts to automotive dashboards.

    But having said that, though the term is ubiquitous, many people aren’t sure precisely what it really means, why it’s important, or how they can build with it.

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  • June President's Message June 19, 2016

    Thanks for joining NAWBO!

    This month NAWBO-SFBA has fun, inspiring event you won’t want to miss.  Meet the first female Blackhawk pilot. Elizabeth will be joining us all the way from Texas. Join us July 7th from 5:30-8 at the Sir Francis Drake Hotel in San Francisco. Registration is open!

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