10 Things to Review to Assess the Health of Your Business | NAWBO
10 Things to Review to Assess the Health of Your Business 
by Sydni Craig-Hart, Smart Simple Marketing
 
The beginning of the year means it's time to begin preparing for an even more profitable 2020.
 
The first important thing you can do is to assess the health of your business as it stands today. Doing so can help you identify areas where improvements can be made as well as strengths that you might be able to expand and achieve even greater success over the coming months.
 
The following 10-point checklist should help you accurately measure the pulse of your company so you can better prepare and plan for a new year.
 
New Client Acquisition
Chances are growth is at the top of your list of business objectives, so it stands to reason that how you rate on acquiring new clients is one of the first things you should review. Are you doing enough in this area to achieve continuous and sustainable growth?
What additional opportunities are available that will help you convert more prospects and close new business? If so, build them into your strategy for 2020.
 
Marketing
What is your current system for getting your message in front of your target market as often as possible? Where are you investing the bulk of your marketing budget? Are these strategies producing optimal results?
Assessing your present marketing strategy can help you reallocate your resources to do more of what's working and less of what's not. It can also open your eyes to other channels you may not yet be taking advantage of that could make 2020 even more lucrative.
 
Public Speaking
It's not just about getting in front of people and sharing your message with the masses. It's about getting in front of the right audience at the right time. You must be strategic about this; otherwise, you will be wasting valuable time. As you conduct your year-end assessment, determine where your speaking strategy stands in the most critical areas of frequency, quality, and impact. If you feel you could improve on any of these areas, the time to start strategizing is now.

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