NAWBO Southern Nevada Member Spotlight - Ruth Furman | NAWBO

NAWBO Southern Nevada Member Spotlight - Ruth Furman

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Name: Ruth Furman 

Company: ImageWords Communications

1)    How long have you been in business? 

I was a journalist for many years before transitioning into public relations and corporate communications. I officially launched my own firm in Las Vegas in 2001.

2)    How did you get into your business?  

I moved to Las Vegas from Chicago in 1999, when I was still a subcontractor for my company. I freelanced for local companies and gained experience with public relations and marketing for companies and events in Las Vegas, which gave me the opportunity to launch my own firm, ImageWords Communications.

I’ve also been fortunate to be able to moonlight for other agencies, which helped me further my connections while giving me the diversity I crave in my professional life. And I still relish opportunities to nurture side gigs as a freelance writer for magazines.

3)    What is one of your biggest challenges running your business?

My professional motto is “do great work for good people,” but my passion sometimes distracts me from the business of the business. Time management and focus have always been my most intense challenges. I’m also frequently stumped with pricing for services and the all-too-frequent “scope creep” on projects for clients. My membership in NAWBO has turned me into a stronger, more efficient business owner, and I’m grateful for that.

4)    Tell us about a big achievement:

In your business  — The Urban Chamber of Commerce honored me as a Woman of Business and Industry in 2016 alongside some other amazing women for whom I have intense respect. Rather than being super corporate, I showed up at the awards luncheon as my authentic self – in my favorite orange fake fur boots. It was a beautiful moment.

In your personal life — Creative Mornings Las Vegas recently asked me to give a presentation about transparency. I had the opportunity to share some really personal stories about how I’ve worked to overcome some health and personal obstacles that came my way in 2012. Sharing my story ( ) and being transparent felt like a huge accomplishment for me personally.

5)    What is in your desk?  

I am super lucky with my work environments because I have the opportunity to float between co-office spaces and my own home office. You’ll always find my planner on my desk and invariably a cup of dark roast coffee alongside my coveted purple and orange extra fine point pens, which I use for everything from doodling to lists to PR pitch ideas for my clients.

6) What books have you read recently?  

When I make time to read, most of the time I escape with a good psychological thriller or bestseller. But part of my goal to accomplish between Memorial Day and Labor Day includes reading books that make me think. I just finished “The Dip” by Seth Godin and now I am reading “The Book of Joy,” co-authored by the Dalai Lama and Desmond Tutu. 

ImageWords Communications 

(702) 355-8288

Nawbo member since 2015

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